Digital Marketing Supervisor

POP MART PHILIPPINES

DIGITAL MARKETING SUPERVISOR

The Digital Marketing Supervisor at POP MART Philippines is responsible for leading the brand's social media presence and digital storytelling across all platforms. This role will develop and execute engaging content strategies, manage daily social media operations, produce short-form video content, and drive audience growth and engagement. It requires a blend of creative storytelling, data driven strategy, and high level stakeholder management, ensuring our global brand identity translates perfectly in the local market.

KEY RESPONSIBILITIES

Social Media Strategy

Develop and execute social media strategies aligned with marketing objectives, product launches, and campaign initiatives to strengthen POP MART's brand presence in the Philippines.

Content Planning & Management

Plan, create, and manage daily content across multiple platforms including Facebook, Instagram, TikTok ensuring a consistent brand voice and visual identity.

Adapt global assets from HQ to fit the local Philippine context, ensuring high engagement and cultural relevance.

Manage a high-volume posting schedule (5–10 posts per day), including real-time updates, edits, and engagement during campaigns or product launches.

Balance creative thinking with a data driven approach to optimize our social media performance.

Oversee and moderate official POP MART Philippines fan groups. Foster a safe, positive environment on social media.

Video Content Production

Conceptualize, shoot, and edit short-form video content such as product showcases, unboxings, store activities, event coverage, and trend-based content for platforms like TikTok and Instagram Reels.

Ensure video content reflects POP MART's playful, creative, and collectible culture.

KOL & Influencer Collaboration

Support collaborations with KOL/KOC and influencers to amplify campaigns, product launches, and brand storytelling.

Performance Analysis

Track and analyze key social media metrics including engagement, reach, follower growth, and conversions, and provide insights and recommendations to optimize future campaigns.

Use insights to constantly optimize social media content and cost.

Cross-Team Collaboration

Work closely with local teams, HQ teams, cross-functional teams and external parters to ensure effective campaign execution and content alignment.

Perform other duties and projects as the team assigned.

Digital Trend Monitoring

Stay up to date with social media trends, platform updates, meme culture, and digital content formats, translating trends into relevant content for the POP MART brand.

Monitor social trends and fan sentiment to grow our follower base and foster a loyal brand community.

SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Media, Events Management, or related fields
• Minimum 5 years of experience in social media, digital marketing, or content management
• Experience managing high-frequency social media posting and real-time content updates
• Able to manage multiple projects simultaneously in a fast paced, dynamic environment.
• Possesses strong organizational and multitasking abilities, along with excellent verbal and written communication skills.
• Experience working with international or Chinese brands is a plus
• A self-motivated individual who takes initiative and requires minimal supervision.
• Proven experience in managing external agencies and a track record of meeting strict deadlines.
• Fluent in English for professional communication

Social Media Expertise

Strong understanding of major platforms including TikTok, Instagram, Facebook, and X, with the ability to tailor content to each platform.

Content Creation

Excellent copywriting, storytelling, and content ideation skills for digital audiences.

Video Production & Editing

Hands-on experience in shooting and editing short-form videos, with proficiency in video editing tools or mobile editing apps commonly used for social media.

Community & Culture Awareness

Strong awareness of pop culture, toy culture, and youth trends, with the ability to translate trends into engaging content.

Data & Performance Analysis

Ability to interpret social media performance data and translate insights into actionable improvements.

Communication Skills

Strong communication and coordination skills when working with teams, agencies, creators, and partners. Must be fluent in English.

Technical Proficiency

Familiar with social media management tools, analytics platforms, and digital content creation tools.