Digital Marketing Supervisor

Job Description

Lead digital marketing campaigns and performance marketing initiatives to generate qualified leads, improve customer conversion, and drive retail sales growth.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with sales and business objectives.
• Plan and manage paid digital campaigns across Meta, Google, TikTok, YouTube, and other relevant platforms.
• Develop digital campaigns for product launches, promotions, test drives, retail campaigns, and dealer activities.
• Manage digital lead generation and optimize the Lead Test Drive Reservation Retail conversion funnel.
• Monitor and optimize campaign performance, media spending, targeting, creatives, and conversion efficiency.
• Track key performance indicators including leads, qualified leads, CPL, conversion rate, website traffic, and campaign ROI.
• Work closely with CRM and Sales teams to improve lead quality, lead follow-up, and conversion performance.
• Manage websites, landing pages, digital forms, and other customer acquisition touchpoints.
• Conduct digital market research, competitor monitoring, and customer behavior analysis.
• Prepare regular performance reports and provide data-driven recommendations for campaign optimization.
• Support dealers with digital marketing tools, campaign templates, and lead-generation initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 3–5 years of experience in digital marketing, performance marketing, or a similar role; automotive or retail industry experience is an advantage.
• Strong experience in managing paid digital campaigns across Meta, Google, TikTok, YouTube, and other digital platforms.
• Hands-on experience in lead generation, campaign optimization, and conversion funnel management.
• Strong understanding of digital marketing metrics such as CPL, CPA, CTR, conversion rate, ROAS, and ROI.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing and analytics tools.
• Strong data analysis and reporting skills, with the ability to translate campaign results into actionable recommendations.
• Experience working with CRM systems and lead management platforms is preferred.
• Strong understanding of customer acquisition and the Lead Test Drive Reservation Retail journey.
• Excellent communication, coordination, and project management skills.
• Highly organized, proactive, and results-oriented, with strong attention to detail.