Digital Marketing Specialist | Remote

✅ Permanent Work From Home setup

✅ Full-Time

✅ With PTO, Birthday Leave

✅ Choice of HMO and Insurance or both

✅ Annual Merit Increase

✅ Semi-annual Performance Bonus

Job Summary

A dynamic, results-driven Digital Marketing Specialist who brings together creative vision, strategic execution, and deep expertise in conversion-focused digital advertising. This role leads the development of high-performing campaigns designed not just for reach, but for measurable sales impact and revenue growth.

The ideal candidate is a hands-on performance marketer with proven success in building, managing, and scaling digital ads that convert—someone who understands the full funnel, from targeting and creative to optimization and closing.

Duties include but not limited to:

Marketing Strategy & Innovation

• Collaborate with senior management to develop data-driven marketing strategies anchored on conversion and revenue growth
• Translate business goals into performance marketing plans, with digital ads as a core driver of results
• Combine creative direction with audience targeting and funnel strategy to maximize campaign effectiveness

Campaign Management (Multichannel)

• Plan, launch, and optimize conversion-focused digital ad campaigns across platforms (Meta, Google, YouTube, TikTok, etc.)
• Ensure campaigns are built with clear funnel structures (awareness, retargeting, conversion) and aligned messaging
• Continuously refine targeting, creatives, and placements to improve conversion rates and reduce acquisition costs

Digital Marketing Leadership

• Lead execution of paid media strategies, ensuring campaigns are optimized for leads, sales, and ROI—not just impressions or clicks
• Drive creative testing (A/B testing of ads, copies, visuals, hooks) to identify high-converting combinations
• Scale winning campaigns while maintaining efficiency and profitability

Brand Management

• Ensure all ad creatives are both on-brand and performance-driven, balancing storytelling with conversion intent
• Guide the development of ad creatives that capture attention and drive action

Lead Generation & Growth

• Build and optimize end-to-end digital sales funnels, including ads, landing pages, and retargeting strategies
• Improve conversion rates across touchpoints through continuous testing and optimization
• Work closely with sales teams to ensure lead quality translates into actual revenue

Analytics & Performance Tracking

• Monitor and optimize campaigns based on key conversion metrics (CPL, CPA, ROAS, conversion rate)
• Use data to identify drop-offs in the funnel and implement improvements
• Provide clear reporting on ad performance tied directly to business outcomes

Team Leadership & Development

• Lead a team with a strong focus on performance marketing and conversion excellence
• Instill a mindset of testing, optimization, and accountability to results
• Mentor team members in running and scaling ads that deliver real business impact

Qualifications:

• Proven experience in managing high-budget, high-performing digital ad campaigns that generate leads and sales
• Strong expertise in Meta Ads, Google Ads, and other paid media platforms, with a clear track record of conversion success
• Deep understanding of conversion rate optimization (CRO), audience targeting, retargeting, and funnel strategy
• Experience in A/B testing, ad creative optimization, and performance scaling
• Highly analytical, with the ability to turn ad data into actionable insights that improve ROI
• Creative thinker who understands what makes ads convert—not just look good

System requirements:

• Computer Processor: Intel 8th generation or newer/AMD Ryzen 2000 series or newer
• Computer Memory/RAM: At least 16.00 GB for both primary and back up computers
• Computer OS: Windows 11 and future enterprise operating systems
• Storage: 500 GB SSD
• With licensed MS Office and extra monitor
• Internet speed must be running on a 20+ Mbps wired plan (at least 10 Mbps for back up connection)