Digital Marketing Specialist (Remote)

Job title: Marketing Specialist

Type of employment: Full-time

Shift Schedule: Mon-Fri | 9:00 AM - 5:00 PM (8 hours a day - Can be slightly flexible)

High-Level Summary

We are seeking a results-driven Marketing Specialist to generate high-quality leads across our core service lines (water damage restoration, pressure washing, window cleaning, and specialized cleanup). Your mission is to build and execute digital marketing strategies that increase job volume and maximize team utilization. The ideal candidate is proactive, execution-focused, and delivers measurable results across paid ads, SEO, and social media.

About the Company

We are a fast-growing, service-based business specializing in emergency restoration, pressure washing, drone-assisted window cleaning, and specialized biohazard cleanup. We pride ourselves on speed, reliability, and operational efficiency, and we are currently scaling our marketing to drive consistent inbound leads.

Company Core Values

• Reliability & fast response times
• Quality workmanship & service delivery
• Accountability & ownership
• Customer-first mindset
• Continuous improvement & growth

Objectives of this Role

• Generate consistent inbound leads to increase job volume and team utilization.
• Build, optimize, and scale marketing funnels across all service lines.
• Enhance online visibility through high-performing paid ads, SEO, and social media.
• Replace underperforming marketing efforts with data-backed, measurable results.

Responsibilities

• Lead Gen & Funnels: Build and manage campaigns (Google Ads, Meta, SEO) to drive inbound inquiries and booked jobs.
• Content & Messaging: Create compelling ad copy, website content, and social posts. Leverage AI tools (e.g., ChatGPT) for efficiency.
• Campaign Management: Launch, test, and optimize paid campaigns and budgets to maximize ROI.
• Analytics & Tracking: Monitor performance using GA4 and Google Tag Manager to provide optimization insights.
• CRM & Automation: Manage the CRM and set up automated email/SMS nurturing sequences.
• Digital Presence: Update landing pages, manage website content, and boost local SEO.
• Support (Secondary): Assist with occasional after-hours call handling for emergency inquiries.

Required Skills and Qualifications

• Proven experience in digital marketing with strong expertise in Google Ads, Meta Ads, and SEO.
• Demonstrated success building lead gen funnels and managing budgets.
• Strong copywriting skills and experience using AI tools for content development.
• Proficiency with GA4, Google Tag Manager, CRM systems, and marketing automation.
• Exceptional analytical skills and the ability to manage multiple campaigns simultaneously.

Preferred Skills and Qualifications

• Experience in home/commercial services, restoration, or cleaning industries.
• Familiarity with website builders, landing page tools, and email/SMS platforms.
• Proven track record of improving Google Business Profile and local SEO rankings.
• Experience handling high-intent emergency lead generation campaigns.