Digital Marketing Specialist - Remote

Job Summary:

The Digital Marketing Assistant will be responsible for executing innovative marketing strategies, managing social media channels, creating compelling content, and ensuring consistent communication across various platforms.

Job Description

: Develop and implement social media strategies to increase brand visibility and engagement

. Create high-quality content, including graphics, videos, and written posts, to resonate with our audience

. Monitor and respond to social media messages and comments in a timely manner

. Adhere to social media posting guidelines to ensure maximum visibility and effectiveness

. Generate monthly social media reports showcasing key metrics and insights

. Assist in the creation of marketing materials to promote our services and educate our audience

. Collaborate with internal teams and subject matter experts to gather information for content development

. Facilitate communication between different ophthalmology practices within our network

. Ensure consistency in messaging and branding across practices by working closely with Communications and Marketing Managers

. Design visually appealing graphic elements in collaboration with Marketing Managers

. Manage all graphic design requests and ensure timely delivery of assets

. Produce engaging video content for various platforms, including social media and educational purposes

. Edit video content as necessary and ensure compliance with brand standards

. Utilize AI tools to enhance video production quality

. Collaborate with operations to integrate video content into patient-facing platforms

. Respond to patient feedback and complaints in coordination with the marketing manager

. Coordinate feedback with the operations team to address any issues promptly

. Liaise with local marketing liaisons to solicit organic Yelp reviews from patients

. Respond to all Yelp reviews, utilizing ChatGPT for personalized responses

. Optimize physician and location directory listings to improve visibility and accuracy

. Support the team with regular reporting, including weekly and monthly updates on key metrics and projects

. Update project status on Monday.com and ensure accurate tracking of tasks and milestones

. Assist the Senior Marketing Manager with website updates and maintenance

. Manage and post blog content, optimizing for relevant keywords

.
Qualification

s: A fundamental understanding of office management practices and marketing principles to support the marketing team effectivel

y. Ability to efficiently handle and prioritize multiple tasks, ensuring that deadlines are met and projects stay on trac

k. Familiarity with market research techniques and the ability to use databases for gathering valuable market insights and dat

a. Excellent knowledge of various software tools, including MS Office (such as Word, Excel, and PowerPoint), marketing software, and online application

s. Proficiency in Customer Relationship Management (CRM) tools, online analytics platforms, and digital marketing tools such as Google AdWord

s. Proficient in advanced digital marketing techniques such as SEO, SEM, or graphic desig

n. Strong skills in email marketing, social media management, and content creatio

n. Clear and coherent in both written and verbal communication skills to effectively convey marketing messages and idea

s. Meticulous attention to detail to ensure the quality and accuracy of marketing materials, content, and report

s. Adaptability to evolving tasks and priorities in a dynamic marketing environment where projects and campaigns may change or evolv

e. Proficiency in standard software packages and a willingness to learn company-specific software if required to streamline marketing processes and data analysi

s.
Screening Criter

ia: High school diploma or Bachelor's degree in marketing, business, communication, or a related fie

ld. At least one (1) to two (2) years of work experience as a Marketing Assist

ant Advanced digital marketing techniques such as SEO, SEM, or graphic desi

gn. Must have stable employment histo