Job Description
About The Role
We are looking for Digital Marketing Specialists to support an AI Video SaaS company that helps enterprise teams create on-brand videos for repurposing content. The platform is similar to Synthesia, Canva, and PlayPlay.
The primary objective of this role is to support inbound demand generation and strengthen the company's positioning within the enterprise B2B market, particularly for marketing teams.
This is a short-term project-based engagement (2–3 months) starting in April, requiring approximately 10–20 hours per week.
Key Responsibilities
Execute and implement a 30-60-90 day demand generation plan
Publish, monitor, and optimize marketing campaigns across LinkedIn and YouTube
Support B2B inbound marketing efforts targeting enterprise marketing teams
Track campaign performance and provide data-driven insights and reports
Monitor engagement, audience growth, and lead generation metrics
Optimize posts, messaging, and distribution strategies to improve campaign results
Work closely with the client, who will handle creative strategy and content production
Requirements
Proven experience in SaaS digital marketing
Experience working with B2B enterprise audiences
Strong understanding of demand generation and inbound marketing
Experience managing LinkedIn and YouTube marketing campaigns
Ability to monitor analytics, optimize campaigns, and create performance reports
Strong communication and collaboration skills
Experience supporting content-led growth strategies is a plus
Amenable to working on a night shift schedule if required
