This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.
Strategy Development
- Setting marketing goals aligned with business objectives (e.g., leads, sales, brand awareness)
- Identifying target audience and creating buyer personas
- Choosing the right mix of digital channels (SEO, social, email, paid ads, etc.)
- Budget planning and resource allocation
Search Engine Optimization (SEO)
- On-page optimization (keywords, meta tags, site structure)
- Off-page optimization (backlinks, domain authority)
- Technical SEO (site speed, mobile-friendliness, crawlability)
- Keyword research and competitive analysis
Social Media Marketing (SMM)
- Managing brand presence across platforms
- Community engagement and reputation management
- Paid social advertising campaigns
- Influencer partnerships
Paid Advertising (PPC/SEM)
- Managing Google Ads, Meta Ads, LinkedIn Ads, etc.
- Budget optimization
- Retargeting and remarketing campaigns
Analytics & Data Analysis
- Tracking KPIs (traffic, conversion rate, CTR, ROAS, CAC, LTV)
- Using tools like Google Analytics, Tableau, or CRM dashboards
- Reporting insights to stakeholders
Brand Management
- Ensuring consistent brand voice/visuals across channels
- Monitoring online reputation and sentiment
Website & UX Optimization
- Landing page design and optimization
- Ensuring mobile responsiveness
- Improving site navigation and conversion funnels
- Education Qualification: College Graduate. Preferably Marketing or Advertising course
- No. of Years of Experience: 6-10 years
- Strong understanding of brand strategy, storytelling, and and positioning
- Experience managing campaigns across digital and offline channels
- Brand and Product marketing/creative advertising/media planning
- Strong understanding of automotive products, customer journeys
