Digital Marketing Specialist

REQUIREMENTS:

· +4 years of experience in digital marketing for technology companies

· Be able to write creative copy, using our brand's messaging;

· Generate SEO-friendly blog posting ;

· Experience in POS creation (case studies, one-pagers, brochures);

· +3 year of managing Google PPC, and remarketing campaigns;

· Measure performance key metrics, analyze results, and formulate new strategies on how to

improve ROI;

· Proficiency with lead generation through LinkedIn for B2B;

· Proficient English (advanced);

· Excellent writing skills;

· Creativity;

· Proven lead generation skills;

· Advanced knowledge of social channels relevant to the company's success

· Strong analytical skills

· Advanced knowledge of social media advertising platforms

RESPONSIBILITIES:

• Develop and execute marketing strategies to promote IT consulting services, with a focus on brand positioning, lead generation, and client engagement.
• Plan, create, and manage multi-channel marketing campaigns (email, social media, website, etc.) to drive traffic, generate leads, and build brand awareness.
• Collaborate with the sales and technical teams to create compelling marketing content such as case studies, whitepapers, blogs, and presentations.
• Conduct market research to identify industry trends, target audience needs, and competitive insights to improve marketing efforts.
• Optimize SEO, SEM, and PPC campaigns to enhance the company's online presence and search engine rankings.
• Manage and grow the company's social media platforms by developing content strategies and engaging with the audience.
• Track and analyze marketing metrics (ROI, lead conversion, traffic) to assess the effectiveness of campaigns and optimize future strategies.

Will be a plus:

· Familiarity with B2B marketing principles and best practices;

· Familiarity with product development in the B2B;

· Proficiency with Dynamics 365 CRM ;

WE OFFER:

· Professional and friendly team;

· Competitive salary;

· Paid Vacation, Sick Days, etc;;

· Possibility of remote work