Digital Marketing Specialist

We are looking for a creative and detail-oriented Digital Marketing Specialist to execute brand awareness campaigns across multiple retail brands including ALBERTO, GEOX, PICCADILLY, KYO, Urban Muse (UM), VIZZANO and MOLECA.

This role will focus on executing awareness ads, aligning campaigns with the Marketing team's direction, and consolidating performance data to support strategic decision- making. The ideal candidate is organized, data-conscious, and collaborative.

Key Responsibilities

1. Brand Awareness Campaign Execution

• Execute brand awareness and boosting ads across platforms (Meta, TikTok, and other applicable channels).
• Align ad execution with marketing campaign calendars and brand priorities.
• Ensure correct audience targeting, placements, and budget setup.
• Monitor campaign pacing and ensure ads run according to schedule.

2. Campaign Monitoring & Data Gathering

• Track key awareness metrics such as reach, impressions, frequency, CPM, video views, and engagement.
• Consolidate daily and weekly performance data.
• Maintain organized reporting sheets and dashboards.
• Flag performance irregularities or issues.

3. Coordination with Marketing & Creatives

• Work closely with Marketing and Creatives to ensure proper ad materials are used.
• Ensure campaign messaging aligns with brand positioning.
• Provide feedback on creative performance based on campaign data.

4. Support to Digital Marketing Manager

• Assist in compiling reports for weekly performance reviews.
• Provide data and initial observations to support analysis.
• Support post-campaign reports and insights documentation.
• Assist in budget monitoring for awareness campaigns.

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communication, or related field.
• 1–3 years experience in digital marketing or paid ads execution.
• Experience running Meta Ads or TikTok Ads is preferred.
• Hands-on experience with Meta Ads or TikTok Ads is required for this position.
• Familiar with awareness metrics (Reach, CPM, Frequency, Engagement).
• Strong attention to detail and reporting skills.
• Organized and able to manage multiple campaigns simultaneously.