Manage overall digital platforms, including websites and Social Media accounts such as Facebook, Instagram, TikTok, YouTube, and other Online Channels that may emerge from time to time.
Write clear and compelling copy/caption for materials, schedule posts based on target and preferred audience, and engage with the community.
Measure initiatives using analytics tools to help understand consumer behavior in the digital landscape.
Strategize and conceptualize content for digital platforms that is relevant and apt based on current marketing and consumer behavior trends.
Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.
Collaborate with external and internal teams to create digital and advertising content.
Other digital activities may be required from time to time.
With at least 2-3 years of experience in Digital Marketing or Brand Marketing
Preferably from the FMCG industry.
Candidate must possess a Bachelor's Degree in Marketing or Business Studies/Administration Management, or equivalent.
