The Digital Marketing Officer is responsible for planning and executing integrated digital campaigns, leads online content development, and translates campaign data into actionable insights to drive brand growth.
Key Responsibilities:
Digital Campaign Management
- Plan, develop, and execute integrated digital marketing campaigns to drive awareness, engagement, and leads for assigned projects and brands
- Manage and optimize campaigns across digital channels including social media, search, display, and email
Content Development
- Lead content creation and management for the brand's online platforms including the website and social media pages
- Collaborate with creative and digital agencies to produce relevant, high-quality content aligned with brand guidelines and campaign objectives
Analytics & Reporting
- Monitor and evaluate the performance of digital marketing campaigns using analytics tools
- Generate data-driven insights and recommendations to continuously improve campaign effectiveness and ROI
Coordination & Collaboration
- Work closely with internal teams across departments and with external partners such as communications, advertising, digital, and media agencies
- Support the overall marketing team in brand planning, campaign execution, and project updates
Qualifications:
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- At least 2 to 3 years of experience in marketing, with a focus on digital marketing, social media, or performance marketing.
- Real estate background is an advantage but not required.
- Results-driven with demonstrated leadership ability.
- Strong analytical skills with the capacity to interpret and simplify complex data.
- Excellent communication and project management skills, with the ability to handle multiple campaigns at the same time.
