Job Description
Social Media & Content Management:
- Develop, manage, and execute social media strategy and content calendar for all MVMC accounts (Facebook, Instagram, LinkedIn, website).
- Lead the strategic planning of content, conceptualizing and producing engaging, informative, and empathetic posts, videos, and stories that align with MVMC's brand and services.
- Oversee all creative executions, including writing compelling copy and creating all visual assets.
- Respond to inquiries driven by ads and ensure that all inquiries are addressed on a timely manner.
Performance Marketing & Growth:
- Plan, execute, and optimize all paid digital marketing campaigns (e.g., facebook ads, Google Ads/SEM, SEO and other relevant platform) with a clear focus on growing patient census and hospital revenue.
- Optimize ads for reach, engagement, conversions, and ROI.
- Design and manage lead-generation funnels to attract inquiries for key hospital services, specialist consultations, and medical packages.
- Conduct A/B testing and audience targeting strategies to improve campaign effectiveness
- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, cost-per-lead, and return on ad spend (ROAS).
Graphic Design & Layout:
- Design creative and engaging graphics for social media posts, ads, stories, and digital banners.
- Adapt designs for various formats and platforms while maintaining consistency.
- Submit all marketing materials for required review and approval prior to publication
Strategy & Collaboration:
- Collaborate with internal stakeholders (department heads, doctors, and the Marketing team) to create targeted campaigns that promote specific services and health packages.
- Stay current with digital marketing trends, platform updates, and best practices within the healthcare industry.
Proven experience as a Digital Marketing Officer, Social Media Manager, or Performance Marketer, with a strong portfolio to showcase your work.
- Demonstrable, hands-on experience with Meta Ads Manager (Facebook/Instagram) and Google
- Ads.
- Strong understanding of Google Analytics, social media analytics dashboards, and KPI reporting.
- Must be proficient in lay-outing and graphic design software (e.g., Adobe Creative Suite
- Photoshop, Illustrator; or Canva Pro).
- Experience in healthcare, corporate, or regulated industries is an advantage
Qualifications
- Technical & Professional Competencies
- Proficiency in social media advertising platforms (Meta Ads, Google Ads, etc.)
- Strong skills in graphic design tools (Adobe Photoshop, Illustrator, Canva, or equivalent)
- Knowledge of digital analytics tools (Meta Business Suite, Google Analytics, etc.)
- Creative Competencies
- Strong visual sense and attention to detail
- Ability to translate medical and corporate information into clear, engaging visuals
- Behavioral & Organizational Skills
- Results-oriented
- Strong organizational and time management
- Adaptability in a fast-paced working environment
- Strategic thinking
Benefits
- Company Christmas gift
- Company events
- Employee discount
- Health insurance
- Paid training
- Pay raise
- Staff meals provided
