Digital Marketing Officer

3-5 Years

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Early Applicant

Job Description

Manage and execute digital marketing activities that support CIIT's branding, enrollment, and content strategies
Develop and manage paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels
Create original and compelling content for digital platforms, including:

Write effective copy tailored to different audiences and platforms, balancing creativity with clarity
Design simple but polished visuals using Canva or Adobe Express for use across digital campaigns
Collaborate with Admissions, Specialist Courses to ensure timely production and alignment of materials
Track campaign performance using analytics tools, apply UTM tags, and assist in basic performance reporting
Contribute to ideation and execution of digital strategies that support brand visibility, lead generation, and student engagement
Conduct regular monitoring of competitors and trends, using insights to improve digital executions
Ensure accuracy and brand alignment in all published content
Support content updates and campaign-related needs on the CIIT website
Assist in improving automation, campaign workflows, and digital processes where needed
Perform other tasks relevant to digital content and campaign implementation as assigned

Minimum Qualifications

Graduate of a course in Marketing, Communications, Business, Multimedia Arts, or related field
At least 35 years of experience in digital marketing, content production, or campaign execution
Proficiency in digital advertising platforms such as Facebook Ads Manager, TikTok Ads, Google Ads, Twitter Ads, LinkedIn Ads, etc.
Strong understanding of ad targeting, bidding strategies, and campaign optimization techniques.
Proficiency in graphic design tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and other relevant software.
Knowledge of SEO/SEM and email marketing.
Knowledge of analytics tools, UTM tagging, and basic reporting dashboards
Experience supporting marketing for education, enrollment, or student-focused programs is a plus
Ability to adapt quickly to new tools, trends, and workflow processes