Digital Marketing Manager

We are looking for an experienced and results-driven Digital Marketing Manager to lead the development and execution of strategic marketing initiatives that support the company's growth in AI-powered products, digital solutions, and consulting services. This role is responsible for increasing brand awareness, driving demand generation, and delivering high-quality leads through data-driven marketing strategies across multiple digital channels.

The ideal candidate has a strong background in digital marketing, campaign management, content strategy, and marketing analytics, with the ability to communicate complex AI and technology solutions in a clear and compelling way. Combining strategic thinking, creativity, and a data-driven approach, the successful candidate will enhance the company's market presence, strengthen customer engagement, and contribute to the successful adoption of our AI and consulting solutions.

Job Duties

• Plan, execute, and optimize digital marketing campaigns across web, SEO/SEM, email, social media, paid advertising, and other relevant digital channels.
• Develop marketing strategies that support the company's AI products, digital transformation services, and AI consulting offerings.
• Work closely with product, sales, consulting, and technical teams to understand AI solutions and translate them into clear marketing messages for business audiences.
• Identify and test new digital marketing channels, automation tools, analytics platforms, and AI-powered marketing technologies.
• Research market trends, competitor activities, customer needs, and emerging AI adoption trends in Singapore and regional markets.
• Create and manage campaign content, including landing pages, email campaigns, social media posts, product messaging, case studies, presentations, and campaign decks.
• Support website optimization, landing page creation, and user journey improvements to increase engagement, conversions, and lead generation.
• Manage and optimize marketing campaigns, including email marketing, social media campaigns, search campaigns, display advertising, and remarketing initiatives.
• Measure, analyze, and report campaign performance using key metrics such as leads generated, conversion rates, engagement, customer acquisition cost, ROI, and other KPIs.
• Build campaign reports and presentation decks that clearly explain campaign objectives, execution, results, learnings, and recommendations.
• Collaborate with internal teams to support go-to-market activities for new AI products, digital platforms, and consulting services.
• Support brand positioning by ensuring consistent messaging across marketing materials, client communications, events, and digital platforms.
• Answer questions and present campaign performance, marketing outcomes, and project successes to management, clients, and stakeholders.

Qualifications & Skills

• Bachelor's degree in marketing, Communications, Business, Digital Media, or a related field.
• Minimum 5 years digital marketing experience, ideally within a B2B business.
• Proven experience in digital marketing, campaign management, or marketing strategy, preferably in a technology, SaaS, digital services, or consulting environment.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, website optimization, and paid advertising.
• Experience creating marketing campaigns for B2B audiences, enterprise clients, or technology-related services.
• Ability to understand technical products and translate complex ideas into clear, business-focused messaging.
• Strong analytical skills with experience measuring campaign performance, ROI, KPIs, and conversion metrics.
• Experience using marketing tools such as Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM platforms, email marketing tools, and marketing automation platforms.
• Strong written and verbal communication skills, with the ability to create clear marketing copy, campaign reports, and presentation decks.
• Good project management skills with the ability to handle multiple campaigns, deadlines, and stakeholders.
• Working knowledge of HTML, CSS, and Adobe Photoshop, Adobe InDesign, and basic graphic design tools
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical, interpersonal and communication skills.

Note: Proceeding to apply on this job post means you have read, understand and agreed to WPH DATA PROTECTION NOTICE FOR JOB APPLICANTS in the link below.

• https://www.wphdigital.com/notices