Digital Marketing Manager (SEO | AEO | GEO | Funnels | Inbound Lead Generation)

Digital Marketing Growth Manager (SEO | AEO | GEO | Funnels | Inbound Lead Generation) - Remote

Location: Remote / Work From Home

Employment Type: Full-Time

Industry: Creative Agency | Branding | Website Design | Digital Marketing

About The Role

We are seeking a highly experienced Digital Marketing Growth Manager to drive lead generation, inbound sales opportunities, and revenue growth across Australia.

This is not a social media posting role.

You will be responsible for building and managing a complete inbound marketing engine that generates qualified enquiries through:

• SEO (Search Engine Optimisation)
• AEO (Answer Engine Optimisation)
• GEO (Generative Engine Optimisation)
• Google Ads
• Landing Pages
• Sales Funnels
• Conversion Rate Optimisation (CRO)
• Content Marketing
• Email Marketing
• LinkedIn Lead Generation
• Marketing Automation
• AI Search Visibility
• Website Optimisation
  
  

The successful candidate will own the entire lead generation process from traffic acquisition through to enquiry generation and sales conversion. Modern agencies are increasingly focusing on SEO, AI search visibility, GEO, conversion optimisation, and multi-channel lead generation to drive business growth.

Key Responsibilities

Lead Generation & Revenue Growth

• Generate qualified inbound leads consistently each month
• Increase website enquiries, booked discovery calls, and proposal requests
• Build predictable lead generation systems
• Develop and optimise customer acquisition strategies
• Track cost per lead, conversion rates, and ROI
  
  

SEO, AEO & GEO

• Develop and execute advanced SEO strategies
• Improve rankings for high-intent commercial keywords
• Optimise content for AI-powered search platforms
• Implement AEO strategies for featured snippets and answer engines
• Implement GEO strategies to improve visibility within ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI search platforms
• Conduct keyword, competitor, and market research
• Build authority through content and backlink acquisition
  
  

Funnel & Landing Page Optimisation

• Build high-converting landing pages
• Create lead magnets and conversion assets
• Develop multi-step sales funnels
• Improve website conversion rates
• Conduct A/B testing and CRO initiatives
• Reduce lead acquisition costs
  
  

Paid Advertising

• Manage Google Ads campaigns
• Manage LinkedIn lead generation campaigns
• Optimise campaign performance and budgets
• Create retargeting campaigns
• Monitor and improve ROAS
  
  

Content & Authority Building

• Create SEO-focused content strategies
• Develop blogs, guides, case studies, and industry content
• Build topical authority across key service areas
• Generate content that ranks organically and performs within AI search results
  
  

Reporting & Analytics

• Monitor all key marketing KPIs
• Produce monthly performance reports
• Analyse campaign effectiveness
• Recommend growth opportunities based on data
  
  

Ideal Offshore Candidate

We are specifically seeking someone with:

• 5+ years experience in SEO, digital marketing, and lead generation
• Proven experience generating inbound enquiries for service-based businesses
• Strong understanding of SEO, AEO, GEO, and AI search optimisation
• Experience building lead generation funnels that convert
• Experience using Google Ads and LinkedIn Ads
• Experience increasing website traffic and enquiry volume
• Strong understanding of conversion optimisation and customer journeys
• Experience with marketing automation platforms
• Excellent written and spoken English
• Ability to work autonomously and take ownership of results
  
  

Preferred Experience

Experience working with:

• Creative agencies
• Branding agencies
• Website design agencies
• Digital marketing agencies
• Professional services businesses
• Construction and trade industries
• B2B lead generation environments
  
  

Technical Skills

SEO & GEO

• Technical SEO
• On-Page SEO
• Local SEO
• Link Building
• Content Strategy
• GEO (Generative Engine Optimisation)
• AEO (Answer Engine Optimisation)
  
  

Advertising

• Google Ads
• LinkedIn Ads
• Meta Ads
• Retargeting Campaigns
  
  

Funnels & Automation

• ClickFunnels
• GoHighLevel
• HubSpot
• ActiveCampaign
• Mailchimp
• Zapier
  
  

Analytics

• Google Analytics
• Google Search Console
• Looker Studio
• Tag Manager
  
  

CMS

• WordPress
• Webflow
• Shopify
  
  

KPIs

• Qualified leads generated
• Discovery calls booked
• Cost per lead
• Website conversion rate
• Organic traffic growth
• Keyword ranking improvements
• AI search visibility growth
• Pipeline value generated
• Revenue influenced by marketing
  
  

What Success Looks Like

Within the first 90 days:

• SEO roadmap implemented
• GEO/AEO strategy deployed
• Funnel optimisation completed
• Increase in qualified inbound enquiries
• Improved organic rankings
• Improved conversion rates
• Consistent flow of sales opportunities