Digital Marketing Manager
JOB DESCRIPTION:
- Manage and lead the digital marketing team to achieve successful results.
- Improves and approves advertising campaigns to strengthen digital marketing initiatives not limited to monthly social media postings, vlogs, influencer campaigns et al.
- Identify new online and digital marketing channels that will keep the company updated with the digital marketing trends.
- Support sales and continuous leads the digital marketing in intentional lead generation initiatives.
- Build and sustain brand awareness and recall to both current and prospect customers.
- Conceptualize and communicate marketing plans and promotions with regional marketing managers
- Approve Content calendar and planning for implementation.
- Evaluate digital market strategies and suggest improvements when necessary.
- Research demand for the organization's product and services by understanding the different industries / sects to where are products and services are needed.
- Sets and approves budget for paid ads, paid software subscriptions, upgrade of tools and equipment needed by the team to perform duties and tasks.
- Represents digital marketing team in quarterly management review.
- Evaluates and checks competitor's digital marketing strategies and create a counterplan of action.
- Understand, analyze and manage analytics of all sites and social media handles owned and operated by the company.
- Work with a third party developer to develop, improve or revamp company / brand websites and manage its regular updates to ensure that the website stays engaging, on trend and secure.
- Represent the company in outside marketing events initiated by partners and organizations the company is affiliated with.
- Create and submit regular reports as required.
- Takes care of the overall welfare and professional development of all digital marketing team members.
- Perform all other related tasks as assigned by the immediate superior.
Other Requirements:
- Efficient in marketing skills
- Driven to work and manage a team
- Detail-oriented
- High creativity and innovation.
- Analytical and a good problem solver.
- Advanced computer skills and use of marketing tool.
- Proficiency with digital programs and design
- Great communication skills-both written and oral
