Digital Marketing Manager (Laguna)

The position is responsible for driving demand generation and brand growth through consumer and digital marketing initiatives across the company's product portfolio. It leads the development of demand plans, forecasting strategies, and digital marketing programs that support revenue growth, profitability, and operational planning. The role works closely with Sales, Marketing, Supply Chain, Procurement, and Manufacturing teams to align market demand with business capabilities while ensuring effective execution of marketing strategies and sales and operations planning activities.

KEY RESPONSIBILITIES

You will:

• Develop and implement consumer and digital marketing programs that drive brand awareness, customer engagement, and revenue growth.
• Lead demand planning and forecasting activities by developing monthly demand plans and supporting assumptions for sales and operations planning.
• Analyze market trends, sales performance, customer demand, and forecast drivers to improve planning accuracy and business decision-making.
• Develop demand forecasts for new products, product categories, and market expansion initiatives.
• Collaborate with Sales, Marketing, Logistics, Procurement, and Manufacturing teams to align demand forecasts with operational capabilities and inventory requirements.
• Prepare management reports, forecasts, business analyses, and presentations to support strategic planning and performance reviews.

QUALIFICATIONS & REQUIREMENTS:

• You must have a bachelor's degree in Industrial Engineering, Marketing, Business Administration, or a related field.
• You must have at least 3 years of experience in demand planning, forecasting, digital marketing, marketing analytics, or related commercial functions.
• You must have experience in pharmaceutical, food, cosmetics, industrial selling, or related industries.
• You must have strong demand planning, forecasting, and analytical capabilities.
• You may have familiarity with GMP, ISO 9001, EHS standards, and Sales & Operations Planning (S&OP) processes.

Work Schedule: Regular shift

Work Setup: Onsite – Laguna