Digital Marketing Manager for KOL (PH)

Company Profile

Our client in a skincare brand that markets itself in Philippines needs a KOL project manager to work on site.

Their product line emphasises botanical and skin-brightening formulations for example they offer under-arm creams, whitening products, and cleansers with ingredients such as niacinamide, ceramides, and glutathione.

On their Facebook page they highlight key product attributes: no alcohol, no mineral oil, vegetarian-friendly, suitable for all skin types.

The brand is available via online sellers in the Philippines (e.g., Lazada) where they have official stores or distributors.

• Office address in the Philippines: The Orient Square 1600 Exchange Rd, Ortigas Center, Pasig, Metro Manila
  
  

Key Responsibilities

• Develop and execute TikTok marketing strategies to drive brand visibility, engagement, and conversions.
• Research market trends, competitor activities, and beauty/skincare insights to keep content relevant.
• Identify, evaluate, and collaborate with TikTok influencers (macro and nano) to support campaign goals.
• Build and maintain a segmented influencer (KOL) database for future partnerships.
• Negotiate influencer deliverables, timelines, and costs while ensuring content quality and brand alignment.
• Coordinate with internal teams to brief influencers and ensure smooth campaign execution.
• Monitor campaign performance, prepare regular reports, and provide improvement recommendations.
• Continuously analyze results to optimize content, impressions, spending efficiency, and ROI.
  
  

Key Competencies

• As a marketing strategies
• Possess a deep understanding of the TikTok content ecosystem, including content types, user behavior, and platform trends.
• Conduct market research to identify new content promotion trends, analyze competitor marketing strategies, and stay updated on the latest beauty and skincare industry trends to ensure content and campaigns remain relevant and competitive.
• Develop and manage influencer marketing campaigns, including identifying and evaluating KOLs, negotiating partnerships, overseeing content creation, and tracking campaign performance.
• Develop and execute effective TikTok marketing strategies to increase brand visibility, engagement, and conversions.
  
  

As an influencer marketing

• Identify, evaluate, and collaborate with TikTok KOLs, including both macro-influencers and nano-influencers.
• Build and maintain a comprehensive KOL database, including key profiles and segmentation by type and niche.
• Work closely with internal teams and stakeholders to brief KOLs, align campaigns, and ensure timely execution.
• Monitor campaign performance and prepare regular reports with insights and recommendations and target-oriented
• Continuously analyze and optimise, and be responsible for the impression and ROI.