Digital Marketing Manager – E-commerce (Remote)
Work From Home | Full-Time | AU Hours | PH-Based
OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile
Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.
This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.
The ideal candidate has strong hands-on experience in
e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.
About The Role
You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.
This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.
Key Responsibilities
Email Marketing & Automation
- Build and send campaigns using Klaviyo, Mailchimp, or similar
- Manage lists, segments, and A/B testing
- Set up automated flows (welcome, abandoned cart, post-purchase)
- Track and report campaign performance
Analytics & Performance Tracking
- Use Google Analytics and Google Search Console to monitor website performance
- Set up and manage tracking for campaigns and conversions
- Analyse traffic, user behaviour, and campaign performance
- Provide insights and recommendations for optimisation
E-commerce & Website Management
- Create and update product listings (titles, descriptions, pricing, variants)
- Optimise product pages, images, and collections
- Maintain inventory accuracy and coordinate with suppliers
- Perform regular checks for website issues, broken links, and outdated content
Digital Marketing & Campaigns
- Manage and support Google Shopping Ads and Google Ads campaigns
- Support SEO efforts including keyword optimisation and content updates
- Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows
Social Media Management
- Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
- Write captions, create basic Canva content, and edit short-form videos
- Manage comments and DMs, escalate issues, and track FAQs
- Monitor performance and suggest weekly improvements
Mandatory Requirements
- 4+ years experience in digital marketing or e-commerce roles
- Strong experience in e-commerce platforms (Shopify/WooCommerce)
- Proven experience in email marketing and automation
- Hands-on experience with Google Analytics and tracking setup
- Experience with SEO and website optimisation
- Experience managing Google Shopping Ads or Google Ads
- Familiarity with Google Search Console
- Experience in social media marketing and content management
- Experience using HubSpot or similar CRM tools
- Strong written and verbal English communication
- Highly organised, detail-oriented, and able to manage multiple tasks
Highly Regarded
- Experience in retail, DTC, or e-commerce brands
- Experience handling end-to-end digital marketing campaigns
- Strong understanding of conversion optimisation and customer journeys
KPIs
- Website traffic, engagement, and conversion growth
- Email campaign performance (open, click, conversion rates)
- Accuracy and quality of website and product management
- Effectiveness of digital campaigns and tracking
- Quality of reporting and analytics insights
