Digital Marketing Lead

Digital Marketing Lead (Hybrid | BGC/Ortigas)

Work for our global clients and immerse in our rich and diverse company culture where you can thrive, grow and just be aweSOme! Apply now and discover the Satellite Office Candidate Experience – recognized as one of BEST among BPO companies worldwide.

WHAT IS A DIGITAL MARKETING LEAD

Our awesome client, a leading B2B company is looking for a Digital Marketing Lead to be part of their team.

The Digital Marketing Lead owns the strategy, execution, and optimization of key digital marketing channels with a focus on lead generation and ROI. Reporting to the Head of Growth Marketing, this role is primarily responsible for managing paid search and paid social campaigns, website performance, and conversion rate optimization — driving traffic, engagement, and qualified leads across all digital platforms with a full-funnel, highly commercial mindset.

WHAT WILL BE YOUR MAIN RESPONSIBILITIES

Paid Search & Paid Social

• Manage and execute paid search campaigns across Google Ads, Bing, and other platforms, either in-house or via agency partners

• Oversee LinkedIn paid social strategy and execution, ensuring campaigns are optimized for engagement, conversions, and lead generation

• Monitor campaign performance, analyse KPIs, and provide actionable recommendations to improve ROI

• Collaborate with agencies and internal stakeholders to align campaigns with overall marketing strategy

• Develop compelling ad copy and creative briefs, working with designers to ensure assets support campaign performance

• Utilise AI tools to streamline campaign creation, optimization, and reporting

• Collaborate with Sales and Customer Success on targeted and account-based marketing campaigns to drive revenue from new and existing clients

• Continually monitor spend effectiveness and ROI across digital channels in line with acquisition targets and budgets

Website Management & CRO

• Own the company website (WordPress CMS), creating and publishing new pages, updating content, and ensuring a seamless user experience

• Plan and execute conversion rate optimization (CRO) initiatives including A/B and multivariate testing on landing pages

• Optimise pages for SEO, usability, and performance, collaborating with internal teams and agencies as needed

• Use analytics and data-driven insights to identify opportunities for website improvements and testing

SEO / AEO

• Manage the SEO agency alongside the Head of Growth Marketing on strategy development and execution

• Work with the Content team to deliver SEO strategies

• Maintain SEO best practices across the website including on-page optimisation, metadata, internal linking, and site structure

• Track SEO performance and provide recommendations for growth and improvement

Analytics

• Develop and maintain regular performance reporting on paid channels and website metrics, synthesising insights to inform optimisation and strategy

• Analyse campaign and web data to identify trends, opportunities, and performance drivers

• Create and implement tracking within GTM on the website, HubSpot, and ad platforms, and create reports and analyse data in GA4

Collaboration, Stakeholder Management & Trends

• Work cross-functionally with the Growth Marketing team and other departments to ensure all digital channels are aligned with business objectives

• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing

• Manage relationships with external digital marketing agencies, ensuring campaigns and website projects are delivered on time and on budget

• Collaborate on landing page copy, creative assets, and marketing content to support campaigns and optimization efforts

WHAT ARE WE LOOKING FOR

• Bachelor's degree in Marketing, Business, or a related field

• 5+ years of experience in B2B digital marketing with a strong focus on paid search, paid social, and website management

• Experience in high-growth or scale-up environments is highly favourable

• Proven experience managing PPC campaigns with budgets of $5K to $50K+/month and LinkedIn campaigns of $2K to $10K+/month

• Strong working knowledge of LinkedIn Campaign Manager, Google Ads, GTM, GA4, WordPress, SEMRush, and HubSpot

• Experience implementing CRO and running A/B or multivariate tests

• Familiarity with SEO/AEO best practices and optimization strategies

• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations

• Excellent project management skills with the ability to manage multiple priorities and stakeholders

• Commercially minded, results-driven, and capable of working in a fast-paced environment

• Excellent written and verbal English communication skills

• Hands-on, proactive, and results-oriented — able to work independently and take ownership of digital channels

• Collaborative team player with strong stakeholder management skills

• Innovative and curious with a willingness to test and learn new digital strategies

• Highly organised with strong attention to detail

• Amenable to work on a Hybrid setup in BGC/Ortigas, aligned with Australian business hours