Digital Marketing Lead (International)

• Do you want to do work that really matters Help us end avoidable blindness
• Full time role based in Manila (Flexible work from home arrangements available)
• Closing Date: 18th March 2026

ABOUT THE FRED HOLLOWS FOUNDATION

The Fred Hollows Foundation is an international development organisation working to prevent blindness and restore sight. We continue to carry on the legacy of Professor Fred Hollows, who believed every person had the right to quality eye care, no matter where they live. The Foundation is known around the world as an organisation that works with purpose and determination. With a reputation for excellence, we are well known for making change happen.

The Foundation has grown to work in more than 25+ countries throughout Africa, South Asia, Southeast Asia, the Middle East and the Pacific, as well as Australia. The Foundation has restored sight to more than 3 million people worldwide. We have an ambitious five-year strategic plan that aims to take us even closer to realising our vision of a world in which no person is needlessly blind, or vision impaired and Indigenous Australians exercise their right to sight and good health. To find out more about our work, please visit our website https://www.hollows.org

THE OPPORTUNITY

The Digital Marketing Lead (International) is responsible for designing and executing digital strategies to support the business development goals of our fundraising markets (UK, US, HK and AU) and B2B (Business to Business) digital marketing generally. The role is accountable for digital outcomes that enable business development teams to better engage with philanthropy audiences, government funders and institutional donors, trusts and foundations including family offices, corporate partners, and high net worth individuals, in the service of growing fundraising from these sources. It is a hands-on role that will include leading content creation and publishing, platform management including websites, campaign and digital advertising management including LinkedIn, EDM and other channels, supported by a team of digital specialists based in Australia. Focusing on clear goals but having an agile and entrepreneurial approach on how to achieve them, the Digital Marketing Lead (International) will work to grow fundraising from our B2B audiences and deepen reach into their very specifically targeted segments.

KEY RESPONSIBILITIES

• Strategic alignment of digital activity to market B2B goals: building on work that has already been done, develop and maintain marketing personas and a cross-market plan for growing and influencing key audiences using digital. Serve as digital account management for the philanthropy teams and International Market Leads, and digital strategic advisor to the International Market teams.
• International web presence including SEO: Support the Global website asset suite. Grow visibility especially internationally, including by writing content and/or briefing content into AU based writer, feature improvement and issue resolution, search visibility improvement and web publishing as well as working with local language publishers.
• Campaign and advertising management: Define and execute on proactive digital marketing campaigns to support B2B goals. This could include SEM, social advertising campaigns, EDM campaigns including simple automations and journeys, lead generation pilots that lead to scalable direction.
• Global LinkedIn strategy: In partnership with the Social Media Specialist and philanthropy, and communications teams, establish a LinkedIn strategy giving new purpose to the platform: to support International Business Development. Lead a working group to collaboratively maintain content, community and advertising strategies for the platform.
• Reporting and measurement: Establish a lean reporting framework. Report and present results. Ensure all work is linked to improving metrics, and that these metrics are meaningfully linked to International Market goals. Ensure that planned and requested tasks and activity are strategic if it doesn't move the needle, we should ask why we are doing it.
• Other B2B support opportunities, such as support for in-country government advocacy in the countries where we work.

WHAT YOU'LL NEED TO SUCCEED

• Strong experience in digital marketing roles
• Experience in B2B digital marketing in some of the markets we work (US, AU, UK, HK) would be ideal
• Experience overseeing paid campaigns across video, social, search and display platforms
• Experience in website publishing and CMS operation
• Experience creating and sending EDMs and building simple automations
• Experience using digital platforms Mailchimp, Google Analytics, Facebook Business Manager, CMS
• Experience writing digital plans and strategies, reports and presentation of these

How we recognise your contribution

Through our internal programs and employee benefits we aim to create an environment where you will feel supported and empowered. Whether your focus is on continuous learning, professional development or finding an environment which enables you to thrive while balancing family or personal commitments, we have a range of programs in place to support you.

To find out more about our benefits click here

APPLICATIONS

Please apply directly using the Apply button. Your application should include a CV and, preferably, a cover letter that outlines your interest in the role and addresses the key criteria listed in the Key Responsibilities, and What you need to succeed sections of the advertisement.

Applications Close: 18th March 2026

The Fred Hollows Foundation is committed to protecting the rights of children and community partners in all areas where we work. Applicants are advised that The Foundation reserves the right to conduct police checks, and other screening procedures to ensure we maintain and promote a child safe environment, as well as to protect The Foundations reputation and values. In addition, The Foundation reserves the right to verify qualifications and credentials of applicants as part of our recruitment and screening processes.

Please be advised:

1. Fred Hollows Foundation will never ask for a fee during any stage of the recruitment process.
2. All active roles are advertised directly on our website here.
3. Please note we will not be accepting CVs via agencies for this role.