Digital Marketing/Lead Gen Specialist (CRM|SMM)

Location: Remote

Employment Type: Full-time

About the Role

We are looking for a proactive and results-driven Digital Marketing, Lead Generation &

CRM Specialist to support our marketing and business development activities.

This role is ideal for someone who enjoys working across digital marketing, lead

generation, CRM management, social media, content, email marketing, websites, and

SEO. You will be responsible for helping us attract new enquiries, nurture leads, maintain

strong customer follow-up, and ensure our digital presence consistently supports business

growth.

Key Responsibilities

Lead Generation & Enquiry Management

● Manage incoming enquiries across digital channels and ensure timely, professional follow-up.

● Track and nurture leads throughout the customer journey.

● Maintain accurate lead information, activities, notes, and follow-up actions in the CRM.

● Identify opportunities to improve lead conversion and customer engagement.

● Monitor lead sources and campaign performance to determine what is generating quality

enquiries.

CRM & Email Marketing

● Manage and maintain the CRM database, ensuring information is accurate, organised, and up

to date.

● Create and manage email campaigns, newsletters, and automated follow-up sequences using

Mailchimp and/or other relevant platforms.

● Segment audiences and develop targeted email communications.

● Monitor email performance, including opens, clicks, engagement, and conversions.

● Implement CRM processes and workflows that improve follow-up and lead nurturing.

Social Media & Content

● Manage and maintain social media channels and content calendars.

● Create, schedule, and publish engaging content across relevant platforms.

● Repurpose existing content into social posts, email content, website articles, videos, and

other digital formats.

● Work with the wider team to identify stories, insights, and materials that can be turned into

marketing content.

● Monitor social media engagement and identify opportunities to grow reach and awareness.

Digital Campaigns

● Plan, coordinate, and execute digital marketing campaigns to generate awareness, enquiries,

and leads.

● Assist with campaign strategy, audience targeting, content, landing pages, email marketing,

and follow-up.

● Track campaign results and provide recommendations for improvement.

● Conduct A/B testing and optimise campaigns based on performance data where appropriate.

Website & SEO

● Manage day-to-day website content updates and ensure information is accurate and

engaging.

● Identify opportunities to improve website user experience and conversion.

● Support on-page SEO, keyword optimisation, metadata, internal linking, and content updates.

● Monitor website traffic, rankings, and performance using relevant analytics and SEO tools.

● Work to improve organic visibility and drive qualified traffic to the website.

Qualifications

● Experience in digital marketing, lead generation, CRM, or a similar role.

● Hands-on experience with CRM systems and Mailchimp or comparable platforms.

● Strong understanding of social media marketing and content creation.

● Experience managing websites and basic SEO.

● Experience creating, coordinating, and reporting on digital campaigns.

● Strong written communication and attention to detail.

● Good organisational and project management skills.

● A data-driven mindset and the ability to use marketing metrics to guide decisions.

● The ability to work independently, take initiative, and meet deadlines.

● A practical, solutions-focused approach with a willingness to learn new tools and

technologies.