Digital Marketing Intern

Role Overview

The Digital Marketing Intern will support the Digital Marketing Officer in executing day-to-day digital marketing activities for Yudu Learning App. This role is ideal for students or fresh graduates who want hands-on experience in performance marketing, social media management, content production, and analytics within a fast-growing edtech environment.

The intern will gain practical exposure to real campaigns, real metrics, and real business impact—beyond purely academic tasks.

Key Responsibilities

Campaign & Ads Support

• Assist in setting up, monitoring, and updating paid ad campaigns across Meta and TikTok
• Help prepare ad copies, variations, and creative briefs for testing
• Track daily campaign performance and flag issues or anomalies
  
  

Social Media & Content Execution

• Assist in day-to-day social media posting across Yudu's platforms
• Help draft captions, hashtags, and basic ad or post copy
• Support community management by responding to comments and messages under guidance
• Assist in producing simple content such as short videos, reels, carousels, or basic graphics
  
  

Reporting & Data Assistance

• Help gather data for weekly and monthly reports
• Assist in updating tracking sheets and dashboards
• Support basic performance analysis (e.g., top-performing posts, ads, or formats)
  
  

Research & Trend Spotting

• Monitor social media and digital marketing trends, especially in education, parenting, and mobile apps
• Research competitor content, ads, and campaigns
• Compile insights and recommendations for testing
  
  

Marketing Operations & Coordination

• Assist in coordinating with designers, videographers, or content contributors
• Help ensure proper file naming, content scheduling, and asset organization
• Support ad-hoc marketing tasks as needed
  
  

Tools & Exposure

• Meta Ads Manager and TikTok Ads (guided)
• Social media platforms (Facebook, Instagram, TikTok)
• Google Sheets and basic dashboards
• App store analytics (Play Store / App Store – view access)
• Content scheduling and collaboration tools
  
  

Qualifications

• Currently enrolled in or recently graduated from Marketing, Communications, Business, Multimedia, or related programs
• Strong interest in digital marketing, social media, and content creation
• Basic writing and communication skills
• Willingness to learn analytics, ads, and campaign optimization
• Organized, detail-oriented, and reliable
  
  

Preferred Attributes

• Familiarity with social media platforms and trends
• Basic video editing or graphic design skills (Canva, CapCut, etc.) is a plus
• Interest in education, tech, or mobile apps
• Proactive attitude and openness to feedback