This role is under Branding, Communications, and Marketing communications department reporting directly to the department head
S/he is responsible for the planning and execution of all digital marketing efforts: organic and paid
S/he will be working closely with agencies for media buying
S/he will be monitoring all online advertising activities end-to-end
S/he will be managing the social media pages: internal and external
S/he will be working simultaneously with other marketing experts and business leads to ensure a cohesive implementation of the running campaign
Key Responsibilities
Manages all paid online advertisements such as Meta ads, programmatic ads, google display network, et al
Manages Search engine optimization (SEO) and Search engine marketing (SEM).
End-to-end (E2E) management of all internal and external online communication platforms such as social media, ING Today, and Viva engage
Community management -internal and external such as responding to comments, joining reddit forums, et al
Manages social media tools such as hubspot* and meltwater*
Ensures amplification of internal EB efforts via organic and sponsored posts
May work closely with the agency for media planning and buying
Key Capabilities/Experience
With at least 7 years of extensive experience in Digital Marketing primarily always-on campaigns, performance marketing, and SEM
With at least 10 years of social media marketing experience including but not limited to strategies, content planning and management, community management, and usage of social media tools
Expertise in digital marketing strategies and media planning
Strong knowledge of Search engine optimization (SEO), Pay-per-click (PPC), social media, and email marketing.
Proficiency in data and web analytics tools (e.g., Google Analytics).
Ability to create and manage content for various digital platforms.
Strong analytical skills and data-driven mindset.
Creative thinking and problem-solving abilities.
Minimum Qualifications
Ability to apply insights to improve campaign effectiveness.
Ability to stay updated with industry trends and adapt to changes in the advertising landscape.
Flexibility to adjust strategies based on feedback and performance metrics.
