Digital Marketing (Experienced Hire)

Job Summary

We are seeking an experienced Digital Marketing professional to lead digital acquisition, campaign execution, and marketing performance for Ascentium Singapore. This hands-on role is responsible for generating qualified leads, strengthening the organisation's digital presence, and translating marketing activity into measurable pipeline and revenue growth. The role works closely with Business Development, service line leaders, regional marketing teams, agencies, web developers, and other internal stakeholders.

This role sits within the Digital Marketing department.

Key Responsibilities

• Own the digital lead-generation strategy and deliver agreed MQL, SQL, pipeline, conversion, and marketing-attributed revenue targets across Ascentium Singapore and relevant sub-websites.
• Plan and execute integrated campaigns across paid search, organic search, social media, email, content, webinars, events, and other digital channels for priority business services.
• Lead SEO, AEO, website, landing-page, and conversion-rate optimisation initiatives, including keyword research, competitor analysis, technical performance, content optimisation, and authority development.
• Manage Google Ads, LinkedIn Ads, and other performance-marketing platforms; optimise budgets and channel mix based on lead quality, acquisition cost, conversion, and commercial outcomes.
• Manage lead journeys, nurturing workflows, segmentation, scoring, automation, handover processes, and data quality within HubSpot or similar CRM and marketing-automation platforms.
• Build and review dashboards covering website, search, paid media, funnel conversion, customer acquisition cost, pipeline, revenue, and return on advertising spend; translate findings into clear recommendations for senior management.
• Develop conversion-focused content strategies and work with subject matter experts and content partners to produce thought leadership, service pages, guides, newsletters, campaigns, and sales-enablement materials.
• Lead the corporate social media strategy, particularly LinkedIn, to strengthen brand awareness, thought leadership, audience engagement, website traffic, and lead generation.
• Manage multiple marketing projects, budgets, agencies, developers, designers, vendors, and stakeholders from briefing through execution, reporting, and post-campaign improvement.
• Monitor developments in search, generative AI, marketing automation, CRM, analytics, and B2B marketing; test new channels and technologies that improve productivity, personalisation, and lead conversion.

Skills & Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.
• Approximately 5-10 years of digital marketing experience, preferably in B2B, professional services, financial services, SaaS, technology, or another lead-generation-driven industry.
• At least 2–3 years of experience in a managerial or senior digital marketing role.
• Demonstrated success in delivering measurable MQL, pipeline, conversion, or revenue targets and managing substantial paid-media budgets.
• Strong working knowledge of SEO, AEO, paid media, content marketing, social media, conversion-rate optimisation, and B2B customer-acquisition funnels.
• Hands-on experience with Google Analytics 4, Google Search Console, Google Ads, LinkedIn Ads, HubSpot or similar CRM platforms, and marketing automation tools.
• Strong analytical and commercial judgement, with the ability to connect campaign performance to pipeline and revenue outcomes.
• Proven project, budget, agency, vendor, and stakeholder management skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills, with confidence presenting recommendations to senior stakeholders.
• Proactive, collaborative, and adaptable, with a strong interest in emerging digital marketing technologies, AI, and automation.

We are committed to fair and merit-based employment practices. All applications will be assessed based on skills, experience, and organisational fit. We welcome all applicants and do not discriminate on the basis of age, race, religion, gender, marital status, family responsibilities, or any other protected characteristic in accordance with the Tripartite Guidelines and Singapore law.