About the Role
We are looking for a creative and strategic Digital Marketer with a strong eye for design, a flair for storytelling, and a curiosity about the world of finance. If you love making complex financial and business topics digestible (and scroll-stopping) on social media, this role is for you.
Key Responsibilities
- Visual Content Creation Design high-performing social media assets (posts, infographics, carousels) primarily using Canva.
- Social Media Strategy & Execution Plan, write, and schedule content across TikTok, Instagram, LinkedIn, Facebook and YouTube. You should know what works on each platform and why.
- Copywriting & Content Creation Craft persuasive, engaging, and relatable copy for social media, email newsletters, and promotional campaigns.
- Content Repurposing: Take our podcast/video content and turn them into impactful blogs, social quotes, and threads. Your job is to help our ideas live across formats.
- Email Marketing Plan, write, and test newsletters (we use ConvertKit) that drive opens, clicks, and curiosity.
- Event & Campaign Marketing Design and distribute marketing materials (posters, digital banners, countdowns, etc.) to promote live events, webinars or collabs.
- Analytics & Optimisation Track content performance across platforms. Use insights to improve reach, engagement, and conversion.
Who You Are
- Experienced & Eager to Learn Minimum 3 years of experience in digital marketing, content creation, or social media. Finance-related experience is a big plus but curiosity is even better.
- Design-Savvy Advanced Canva skills are a must. You should be able to produce clean, modern layouts that reflect our brand voice and visuals.
- Great with Words You know how to write in a way that's punchy, warm, and approachable even when the topic is CPF Life or REITs.
- Digitally Native & AI-Fluent Comfortable with tools like Perplexity, Gemini, or ChatGPT to brainstorm, research, or ideate faster.
- Organised & Self-Directed You're a self-starter who can manage multiple projects, work independently and still be a collaborative team player.
Requirements
Strong command of English with the ability to simplify technical financial jargon for a general audience.
We are 100% Remote. Therefore, you must possess your own reliable laptop and have a strong, stable Wi-Fi connection for seamless collaboration.
Bonus Points If You Have...
- Knowledge of SEO and how to apply it to blogs/social copy
- Up to date with news and social platforms
- Basic video editing skills (CapCut, Adobe Rush, etc.).
Interest in finance, economics, or personal development.
If this sounds like you, we'd love to hear from you!
Apply with your resume and portfolio.
We thank all applicants for their interest, but please note that due to high application volumes, only candidates selected for an interview will be contacted.
Why Join Us
At The Financial Coconut, we believe in working smart, investing well, and retiring with peace of mind. We are 1 of Singapore's leading financial literacy platforms, dedicated to helping working professionals make smarter financial decisions through engaging content, podcasts, videos, and social media.
With millions of views across our various channels, we're not your traditional finance company. We blend storytelling with strategy, data with design, and finance with fun.
