Digital Marketing Coordinator

Part-Time | 20 Hours per Week | Monday to Friday | 10:00 AM–2:00 PM Eastern Time

About The Role

We are an established Canadian optical products and equipment company seeking a proactive and creative Digital Marketing Coordinator to support the launch and growth of an innovative AI-powered eyewear product in Canada. This is a hands-on role for someone who can independently manage day-to-day marketing execution across social media, website content, email campaigns, product promotions, and events. The ideal candidate combines creativity with strong organization, attention to detail, and consistent follow-through.

Key Responsibilities

• Manage the company's Instagram, Facebook, LinkedIn, and other digital platforms Create, schedule, and publish engaging social media content
• Develop and maintain an organized content calendar
• Update website product information, landing pages, banners, images, and promotional content
• Monitor and respond to social media comments, messages, and customer inquiries Coordinate email campaigns, newsletters, product announcements, and promotions
• Support product launches, digital campaigns, online advertising, and promotional events
• Create marketing materials for the sales team, authorized dealers, and business partners
• Assist with trade shows, product demonstrations, and partner events Adapt global brand materials and messaging for the Canadian market
• Monitor website traffic, social media engagement, and campaign performance Prepare regular reports with insights and recommendations
• Coordinate with internal teams, external agencies, and international brand partners Ensure all public-facing content is accurate, consistent, and aligned with brand standards
  
  

Qualifications

• At least two years of experience in digital marketing, social media management, or a related role
• Excellent written and spoken English Strong copywriting, editing, and proofreading skills
• Experience managing business accounts on Instagram, Facebook, and LinkedIn
• Experience creating content and maintaining a consistent publishing schedule Experience updating websites through Shopify or another content management system
• Experience with email marketing campaigns and newsletters
• Proficiency with Canva or similar design tools
• Familiarity with Meta Business Suite, Google Analytics, and social media reporting Strong organizational, time-management, and project coordination skills
• Ability to manage multiple priorities and work independently
• High attention to detail, particularly with product information and branding
• Reliable availability from 10:00 AM to 2:00 PM Eastern Time, Monday to Friday
  
  

Preferred Experience

• Marketing consumer electronics, technology, eyewear, healthcare, or e-commerce products
• Supporting product launches, dealer networks, or channel partners
• Coordinating events, trade shows, or product demonstrations
• Managing basic paid social media or digital advertising campaigns
• An interest in artificial intelligence, wearable technology, and emerging consumer products
  
  

Ideal Candidate

• You are proactive, creative, organized, and execution-focused. You do not wait for every task to be assigned—you identify opportunities, keep initiatives moving, and consistently complete high-quality work on schedule.