Digital Marketing Coordinator

DIGITAL MARKETING COORDINATOR

Makati | Onsite | Full time

Job description:

Must have skills:

Google Ads

Meta Ads

Nice to have skills:

Mailchimp or Email Marketing experience

Google Analytics

Google Data Studio

JOB RESPONSIBILITY:

- Creating and executing a solid performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient cost per result

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Work with developers to ensure trackers/pixels are correctly installed across the client's website and conversion points.

JOB REQUIREMENTS:

- You have prior experience in a similar role and experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

- Experience in Meta Business Manager, Google Ads, TikTok Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, and/or any other related ad platforms

- You have solid campaign and channel analysis and reporting expertise, including Google Analytics experience.

- Experience in using Google Data Studio, Sprinklr, Emplifi, and Social Studio is a PLUS.

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open-minded, curious, and a strong problem solver.