Position: Digital Marketing Coordinator
Department: Marketing
Reports to: Marketing Director / Digital Marketing
Role Overview
We are seeking a detail-oriented and results-driven Digital Marketing Coordinator to support the planning, execution, optimisation, and reporting of digital marketing campaigns across Google, Meta, and other paid media platforms.
This role is responsible for monitoring campaign performance, checking keywords and bidding strategies, analysing lead quality, uploading new weekly campaigns, and working closely with internal teams to ensure marketing KPIs are achieved.
Key Responsibilities
- Manage and optimise digital advertising campaigns across Google Ads and Meta Ads.
- Conduct regular keyword research, keyword checks, and search term analysis to improve campaign performance.
- Review and adjust bidding strategies to maximise return on ad spend and lead generation outcomes.
- Monitor campaign budgets, performance, conversions, and overall advertising efficiency.
- Analyse campaign data and prepare performance insights for internal reporting.
- Check incoming leads to assess volume, quality, and campaign source performance.
- Upload and launch new weekly campaigns, ad groups, ads, creatives, and campaign updates.
- Track key performance indicators, including leads, cost per lead, conversion rate, click-through rate, and budget spend.
- Work closely with the internal broader team, including sales, marketing, creative, and management teams, to review campaign results and KPI progress.
- Identify opportunities to improve campaign structure, targeting, messaging, keywords, and landing page performance.
- Support weekly and monthly digital marketing reports.
- Stay updated with digital advertising trends, platform changes, and best practices.
Skills and Experience
- Experience with Google Ads and Meta Ads Manager.
- Good understanding of paid search, paid social, keywords, bidding, and campaign optimisation.
- Strong data analysis skills with the ability to interpret campaign performance.
- Experience with lead generation campaigns is preferred.
- Good attention to detail and ability to manage multiple campaigns at the same time.
- Strong communication skills and ability to work with internal teams.
- Basic knowledge of Google Analytics, CRM systems, or reporting dashboards is an advantage.
- Ability to work to weekly deadlines and performance targets.
Key Performance Indicators
- Lead volume and lead quality.
- Cost per lead and conversion rate.
- Campaign performance against budget.
- Keyword and bidding optimisation results.
- Weekly campaign uploads completed on time.
- Accuracy and usefulness of campaign reports.
- Achievement of agreed marketing KPIs.
