Digital Marketing & Brand Manager (AI & E-Commerce) FMCG / Beverages

About the Role

We are looking for a hands-on Digital Marketing & Brand Manager to lead the growth of our consumer beverage brands in Singapore.

This is not purely an agency-management position. We are looking for someone who enjoys personally executing campaigns, creating content, using AI tools, managing digital advertising, building and maintaining websites, and analysing results.

You will work closely with management and our sales team to turn marketing activities into measurable brand and revenue growth.

Key Responsibilities

Brand Management & Growth

- Develop and execute brand and marketing strategies

- Manage brand positioning and brand identity

- Plan product launches, promotions and consumer campaigns

- Manage packaging, POS materials and marketing collateral

- Conduct competitor and consumer research

- Identify new market, customer and channel opportunities

- Work closely with sales to develop campaigns that drive actual sales

- Support retail, vending, distribution and e-commerce channels

- Track campaign effectiveness and sales uplift

Digital & Performance Marketing

- Personally plan, launch and optimise campaigns across Meta, Instagram, TikTok and Google

- Manage digital advertising budgets

- Monitor ROAS, CAC, conversion rates, leads and sales

- Conduct A/B testing on creatives, audiences, offers and landing pages

- Implement retargeting and customer acquisition strategies

- Analyse campaign data and recommend improvements

- Set up and manage Meta Pixel, Google Analytics and conversion tracking

AI-Powered Marketing

- Use AI tools such as ChatGPT, Canva AI and other emerging platforms to increase marketing productivity

- Use AI for content creation, campaign concepts, copywriting and market research

- Create AI-assisted images, videos and advertising materials where appropriate

- Use AI to analyse campaign results, competitors and consumer trends

- Develop AI-assisted workflows and marketing automation

- Continuously evaluate new AI tools that can improve marketing effectiveness or reduce external agency costs

Social Media & Content

- Develop and manage the social media content calendar

- Create or coordinate short-form videos, images, advertisements and promotional content

- Manage Instagram, Facebook, TikTok and other relevant channels

- Develop influencer/KOL collaborations where appropriate

- Monitor engagement and content performance

- Maintain a consistent brand voice across all digital channels

Website Creation & Management

- Create and maintain company and product websites

- Build landing pages and campaign pages using WordPress, Shopify, Webflow, Wix or similar platforms

- Use AI website-building and coding tools where appropriate

- Update product information, images, promotions and website content independently

- Manage basic e-commerce functionality

- Improve website usability and conversion rates

- Implement basic SEO and improve organic search visibility

- Manage enquiry forms, lead-generation pages and tracking

- Ensure websites are mobile-friendly and professionally presented

- Coordinate external developers only when advanced technical work is required

E-Commerce

- Manage and improve online sales channels

- Create digital promotions to drive online sales

- Improve product listings, descriptions, images and conversion

- Monitor traffic, customer behaviour and online sales performance

- Develop remarketing and customer-retention campaigns

- Identify opportunities for marketing automation and CRM

Trade Marketing & Sales Support

- Work with the sales team on retail and trade promotions

- Develop promotional materials for retailers, distributors, vending locations and other channels

- Support new product launches and sampling campaigns

- Analyse sales performance before and after promotions

- Identify opportunities to improve product visibility and distribution

Key Performance Indicators (KPIs)

- Revenue growth from marketing campaigns.

- Customer acquisition and lead generation.

- Return on Ad Spend (ROAS).

- Social media growth and engagement.

- New retail, vending, and distribution partnerships.

- Marketing cost reduction through AI implementation.

- Brand awareness and market penetration.

Why Join Us

- Opportunity to help build a growing beverage brand from the ground up.

- Direct impact on business growth and strategy.

- Freedom to implement new ideas and AI technologies.

- Performance-based bonus structure with career advancement opportunities.