Overall purpose, duties and responsibilities of the role:
The Digital Marketing and Content Producer is responsible for creating digital assets and managing the company's online presence through high-quality content that engages audiences and supports business objectives.
The role includes managing external vendors such as digital media and creative agencies, KOLs, and overseeing day-to-day digital marketing operations.
Strong expertise in digital marketing implementation is required, covering website and social media management, analytics, content production, and project management.
Duties and Responsibilities:
Content Production
- Develop multiplatform assets: Produce highquality digital materials tailored to specific audiences and channels.
- Lead creative development:Manage internal teams and external partners (agencies, production teams, KOLs) to deliver both BAU and campaign content.
- Optimize for performance:Apply a testandlearn approach to continuously improve content effectiveness and audience engagement.
Social Media and Website Management
- Execute digital strategy: Implement marketing initiatives across social media platforms and corporate websites.
- Build channeloptimized plans: Create platformspecific strategies to maximize reach, engagement, and conversion (e.g., SEO/SEM/GEO targeting, GDN).
- Leverage analytics: Use data tools (e.g., Meltwater, Nielsen) to evaluate performance, refine channel mix, and align outputs with business goals.
Project Management
- Oversee endtoend execution: Manage digital requirements including media and content planning, production shoots, KOL/influencer coordination, and campaign rollout.
- Collaborate crossfunctionally: Work closely with internal and external stakeholders to ensure timely and accurate delivery of digital initiatives.
Essential Skills / Qualifications:
- At least 3 years of strong media experience, preferably with digital media
- Good understanding of the digital landscape & very comfortable using digital analytics
- Subscribes a test & learn digital mentality
- Puts customers at the center & shows ability to guide brand teams on where & how to effectively & efficiently use digital touchpoints
- Good collaboration skills both internally (Marketing Team) & externally (agency / digital partners)
- Experience working with digital partners especially Google & Facebook
