Digital Marketing and Content Manager

About the Company:

For over 24 years, SMAC, owned and operated by Digital Advantage Corporation (DAC), has been making shopping and everyday experiences more rewarding for millions of Filipinos. As the country's largest retail loyalty program, SMAC has over 4,000 partner stores and affiliates nationwide, including SM Retail brands and lifestyle partners. Through the SMAC&SHOP app, members can earn and pay with points, shop online, and enjoy exclusive rewards, deals, and vouchers.At DAC, we bring together people, ideas, and technology to create better shopping and rewards experiences. Explore career opportunities and be part of a team that makes every day more rewarding.

Job Description

The Digital Marketing and Content Manager will lead the development and execution of SMAC's digital marketing and content strategies across various touchpoints, including social media, media and publisher platforms, and other relevant digital channels. The role is responsible for ensuring that digital content and marketing initiatives are aligned with brand and business objectives, effectively executed, and continuously optimized based on audience insights and performance metrics.

Key Responsibilities

• Develop and implement SMAC's overall digital content strategy across various touchpoints, including social media, media and publisher platforms, and other relevant digital channels.
• Lead the planning, budgeting, execution, monitoring, and analysis of digital content and marketing initiatives.
• Plan and manage social media content, including content calendars, content creation and production, scheduling, publishing, and campaign-specific social media plans, with particular focus on TikTok.
• Monitor and analyze social media performance, trends, audience insights, and industry best practices to identify opportunities for content improvement and optimization.
• Prepare and present social media reports covering audience sentiments, campaign performance, post-campaign evaluations, and competitive audits.
• Manage content and campaign deliverables to ensure proper coordination, execution, and timely implementation.
• Collaborate with cross-functional teams and stakeholders to facilitate content development, campaign execution, and continuous optimization.
• Lead end-to-end influencer and community engagement, whether through agency partners or direct coordination, including briefing, communication, negotiation, campaign implementation, and post-campaign reporting.
• Serve as the primary point of contact for relevant agency partners, ensuring effective coordination and delivery of agreed-upon initiatives.

Key Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, or any related field.
• At least 8 years of relevant work experience in digital marketing, content strategy, or social media management.
• Hands-on experience in digital marketing and social media management, either from a client-side or advertising agency environment.
• Experience in influencer marketing and community engagement is an advantage.
• Exposure to overall media management, including paid media planning and execution, is an advantage.

Key Competencies

• Strategic thinking with the ability to translate strategies into effective and actionable execution plans.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and deliverables simultaneously.
• Proactive, resourceful, and detail-oriented, with a strong sense of ownership and accountability.
• Adaptable and able to thrive in a fast-paced environment, with the flexibility to respond to changing priorities and business needs.
• Excellent verbal and written communication skills.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across internal teams, agencies, and external partners.