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Bank of the Philippine Islands (BPI)

Digital Marketing and Channel Officer

4-6 Years
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  • Posted 7 days ago
  • Be among the first 10 applicants
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Job Description

Job Summary:

This position is primarily responsible for the implementation, monitoring and evaluation of marketing communications strategies, including advertising, promotions and public relations to support the marketing, sales and business objectives of credit cards, debit cards, prepaid cards and personal loans.

Qualifications:

  • Bachelor's Degree in Business Administration, Marketing, or Communication
  • With at least 4 years experience in Marketing
  • Knowledge on digital metrics
  • Financial acumen on what levers to move for a successful campaign/program
  • Knowledge in Sales, Marketing, Data Analytics, Campaign Performance Monitoring, Account Management
  • Project/Campaign Management, Financial Projections, Competitive Analysis, and Strategic Planning
  • With at least 4 years of experience in managerial role
  • Experience in financial institution and sales is a plus
  • Proficiency in Microsoft Excel and PowerPoint, including the ability to create reports and presentations
  • Strong leadership, strategic thinking, analytical skills and people management skills, numeracy, project/campaign management, communication and negotiation skill, creativity, initiative, and follow through

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Job ID: 134890475