Digital Marketing & PR Manager

We are looking for a creative and results-driven Digital Marketing & PR Manager to strengthen our digital presence, elevate brand visibility, and drive meaningful engagement with our audiences. This role will lead digital campaigns, public relations initiatives, and communications strategies that support business growth and brand reputation.

Key Responsibilities:

• Develop and execute digital marketing strategies across social media, content, SEO, paid media, and online channels

• Plan and manage integrated marketing campaigns to increase brand awareness, engagement, and customer acquisition

• Lead public relations initiatives, media relations, and brand communications efforts

• Build relationships with media partners, influencers, and external stakeholders

• Create and oversee content strategies, including social media, press releases, articles, and marketing materials

• Monitor digital performance metrics and optimize campaigns based on insights and analytics

• Manage online brand reputation and ensure consistent messaging across all platforms

• Collaborate with Brand, Product, Sales, and Business teams to support launches and marketing initiatives

• Track industry trends and identify opportunities to enhance digital engagement and brand positioning

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field

• Proven experience in digital marketing, PR, communications, or brand management roles

• Strong understanding of social media strategy, content marketing, digital advertising, and analytics

• Experience managing PR campaigns, media relations, and external communications

• Strong copywriting, storytelling, and presentation skills

• Creative mindset with strong analytical and project management abilities

• Ability to manage multiple campaigns and collaborate with cross-functional teams