At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The Digital Growth Expert is responsible for driving digital acquisition, adoption, and engagement strategies for the Online platforms to maximize customer growth, retention, and revenue. This role plays a critical part in optimizing digital funnels, leveraging AI-driven personalization, and enhancing Omni channel experiences to create seamless, high-impact customer journeys.
1. Digital Acquisition & Adoption Strategy
- Develop and implement customer acquisition strategies across paid, owned, and earned digital channels, optimizing reach, conversion, and cost efficiency.
- Enhance the digital onboarding journey, ensuring a frictionless first 90-day experience that reduces early churn and boosts digital adoption.
- Design and execute high-impact digital marketing campaigns, leveraging paid media, organic content, and audience segmentation to attract high-value customers.
- Optimize SEO, SEM, and content marketing strategies to improve organic traffic, discoverability, and customer engagement.
- Implement AI-driven personalization and automation tools to create hyper-personalized digital experiences, increasing retention and user satisfaction.
2. Digital Funnel Optimization & Performance Marketing
- Analyze conversion rates at each stage of the digital sales funnel to identify bottlenecks and optimization opportunities.
- Implement A/B testing and conversion rate optimization (CRO) strategies for landing pages, digital ads, and lead-generation campaigns.
- Optimize ad performance and ROI across Meta, Google, TikTok, and Programmatic Ads, ensuring precise audience targeting and budget efficiency.
- Collaborate with Product and Customer Experience (CX) teams to create seamless transitions from marketing to sales to onboarding, reducing friction in the user journey.
- Deploy dynamic retargeting campaigns based on user behavior and intent signals to re-engage potential customers.
3. Data-Driven Growth & Engagement Analytics
- Track, analyze, and optimize customer behavior metrics across digital platforms to inform growth strategies.
- Monitor key CX performance indicators, including bounce rate, session duration, CTR (click-through rates), and conversion rates.
- Develop predictive analytics models to forecast churn risk and implement targeted customer retention strategies.
- Build and maintain a Digital Acquisition & Adoption Dashboard for real-time tracking of performance, attribution, and campaign impact.
- Leverage AI-powered engagement tools, such as chatbots (e.g., THEA), push notifications, and automated workflows, to drive retention and digital customer engagement.
4. Digital Channel Optimization & Omni-channel Integration
- Ensure seamless, consistent customer experiences across all digital touchpoints, including self-service platforms, chatbots, mobile applications, and online portals.
- Align digital engagement initiatives with offline brand experiences, ensuring a cohesive omnichannel strategy.
- Identify friction points in digital journeys and collaborate with UX/UI and Product teams to enhance usability and navigation.
- Establish a mobile-first strategy, optimizing user engagement for smartphones, tablets, and app-based interactions.
- Serve as a brand advocate for digital transformation, ensuring that digital channels are prioritized for business growth.
5. Innovation & Emerging Digital Growth Strategies
- Research and implement new digital growth models, including voice search, conversational commerce, and AI-powered engagement tools.
- Identify opportunities for strategic partnerships with third-party digital platforms (e.g., GCash) to expand customer reach.
- Pilot and implement emerging AI-driven technologies for hyper-personalization, automating customer interactions and enhancing digital service delivery.
- Ensure data privacy, security, and regulatory compliance across all digital customer interactions, adhering to GDPR and local data protection policies.
- Foster a culture of continuous digital experimentation and innovation, ensuring that the company remains at the forefront of digital customer engagement.
Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
