Digital Designer & Category Management Specialist – Beauty Category

Key Responsibilities / Scope of Work

1. POSM (Point-of-Sale Materials) Development

-Create digital POSM assets based on Key Visuals (KV) and elements from CBU.

Examples: Multispots, Mass Displays, Endcaps, Topshelves.

-Resize POSM assets based on CBU FFU structures (e.g., 2x2 to 1.5x1.5, resized endcaps, KV to poster).

-Design small digital POSM items including wobblers, shelf strips, and price cards.

-Produce POSM materials needed for ASC claim submissions.

-Deliver 19 initiatives quarterly with the following KPIs:

100% timely submission of drafts

100% accurate revisions based on inputs

Quality approved by BM/MS&P

2. Digital Asset Creation

-Relayout and adapt KV to online materials (Facebook, YouTube, etc.)

-Create 9 online assets per quarter for digital executions.

-Adapt KV to GIFs or other animated formats when required.

3. Promo Material Development

-Design promo belly bands (4 per cycle).

-Produce promo stickers (3 per cycle).

-Execute promo customizations (2 per cycle).

-Total 9 promo assets per quarter.

4. Category Management Design Tasks

-Create and revise 90 planograms per quarter for all channels.

-Consolidate planograms and prepare RPS/MQG files.

-Support category-related requests such as customer-specific KV relayouts.

-Deliver 9 assets per quarter for category asks.

5. 3D Pack Rendering

-Render 3D pack images of SKUs (3 per quarter).

-Ensure realistic lighting, angles, and brand accuracy.

6. Business Support Materials

-Create Business Review slides (QBP).

-Design QBP invites, teasers, and branding logos.

-Provide miscellaneous visual support for quarterly presentations.

Estimated Effort Summary (Monthly)

-POSM Creation & Revisions: 165 hours/month

-Digital POSM Creation: 96 hours/month

-Resizing Tasks: 48 hours/month

-Small POSM Assets: 12 hours/month

-3D Pack Rendering: 9 hours/month

-Online Materials: 27 hours/month

-Promo Assets: 9 hours/month

-Other Category Asks: 27 hours/month

-Planograms (RPS Cards): 90 hours/month

Required Skills & Qualifications

Technical Skills

-Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign), Figma, and similar design tools

-Ability to create 3D pack renders (KeyShot, Blender, or similar)

-Strong digital adaptation skills (KV relayout, resizing, format conversion)

Category & Marketing Skills

-Knowledge of Beauty category POSM requirements

-Experience in creating planograms and understanding retail display standards

-Understanding of brand identity, shopper marketing, and digital content creation

Soft Skills

-Attention to detail and accuracy

-Strong communication and collaboration

-Ability to work with multiple stakeholders

-Excellent time management to meet tight deadlines

KPIs / Performance Indicators

-100% on-time delivery of all assigned tasks

-100% accuracy of revisions and adherence to brand guidelines

-High-quality outputs approved by Brand Manager/MS&P

-Effective collaboration with CBU, MS&P, and Category teams