The Digital Data Analytics Officer is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns to optimize performance and support business objectives. The role drives digital acquisition growth through performance monitoring, reporting, dashboard creation, in-depth analysis, and actionable insights.
Responsibilities
- Collects, cleans, and organizes data from various digital marketing channels including social media, email, display advertising, and website traffic
- Utilizes analytical tools to evaluate campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition
- Identifies trends, patterns, and insights to understand audience behavior and campaign effectiveness
- Develops and maintains dashboards and reports to track key performance indicators of digital campaigns
- Monitors campaign performance in real time and provides updates to stakeholders
- Conducts in-depth analysis to evaluate campaign success against goals and benchmarks
- Collaborates with channel managers to identify optimization opportunities based on data-driven insights
- Provides recommendations for improving campaign targeting, messaging, and creative assets
- Monitors and analyzes competitor digital marketing activities to identify industry trends and best practices
- Benchmarks campaign performance against competitors and identifies opportunities for differentiation
Qualifications
- Bachelor's degree in Business Administration, Marketing, IT, or Communications
- At least 4 years of experience in a managerial role, preferably in marketing or digital analytics
- Knowledge of digital metrics, platforms, and campaign performance monitoring
- Strong leadership, strategic thinking, analytical, and people management skills
- Proficiency in project/campaign management, communication, negotiation, and financial projections
- Experience in financial institutions and sales is an advantage
- Proficiency in MS Word, MS PowerPoint, and MS Excel
- Attributes include creativity, resilience, results orientation, adaptability, and strong communication skills
