Job Description

POSITION OVERVIEW

We are looking for a Digital Content & Marketing Specialist to develop and execute campaigns that grow online audiences, strengthen engagement, and support business objectives.

KEY RESPONSIBILITIES:

Develop and execute digital marketing strategies and campaigns across online channels
Plan content and promotional calendars aligned with campaign and business priorities
Develop ideas for digital campaigns, content promotions, and audience engagement initiatives
Coordinate with creative teams and external partners to develop engaging digital assets
Monitor website and social media performance and use data to identify opportunities for improvement
Analyze campaign results and recommend strategies to improve reach, engagement, and audience growth
Stay updated on digital trends, platform developments, and emerging content promotion strategies
Collaborate with cross-functional teams to ensure timely execution of campaigns and marketing initiatives
Prepare campaign reports and present key insights and recommendations to stakeholders

QUALIFICATIONS:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field
1–2 years of experience in digital marketing, content marketing, social media, or campaign management
Hands-on experience in developing and executing digital campaigns
Familiarity with social media platforms, website analytics, and digital content promotion
Proficiency in tools such as Google Analytics, Meta Business Suite, Canva, or Adobe Creative Suite
Strong understanding of digital audience engagement and content performance
Creative, organized, detail-oriented, and comfortable managing multiple priorities
Strong communication, analytical, and problem-solving skills
Curious about digital trends and emerging technologies