Digital Content Lead

Digital Content Lead

The Digital Content Lead is responsible for leading the conceptualization, production, editing, and optimization of high-quality video content for social media and digital platforms, primarily TikTok, Instagram Reels, YouTube Shorts, and other short-form channels.

This role oversees and mentors junior content creators, manages end-to-end video production, and ensures that all content is creative, engaging, on-brand, and aligned with the company's marketing and business objectives. The ideal candidate is highly creative, trend-savvy, hands-on, and capable of turning ideas into compelling video content that drives brand awareness, audience engagement, traffic, and sales.

Key Responsibilities:

Video Content Production

• Lead the end-to-end planning, shooting, and production of high-quality video content for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms.
• Develop creative concepts, storyboards, scripts, shot lists, and content ideas based on current trends, target audiences, and campaign objectives.
• Coordinate and direct video shoots, including talent, locations, props, equipment, and production requirements.
• Work closely with content creators, hosts, models, and other team members to execute engaging and effective video concepts.
• Ensure content is produced efficiently while meeting quality, timeline, and brand requirements.

Video Editing & Post Production

• Edit raw footage into polished, engaging, and platform-ready videos using professional editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or equivalent.
• Enhance videos through transitions, music, sound effects, subtitles, graphics, visual effects, and motion elements.
• Create strong opening hooks and engaging pacing to maximize viewer retention and watch time.
• Ensure proper video quality, resolution, aspect ratio, audio levels, and formatting for each platform.
• Review and approve final video outputs before publishing.

Social Media Content Optimization

• Optimize video content based on the requirements, audience behavior, trends, and best practices of each social media platform.
• Develop effective captions, hashtags, thumbnails, hooks, titles, and calls-to-action.
• Recommend appropriate posting schedules and content formats to maximize reach and engagement.
• Stay updated on platform algorithm changes, emerging content formats, viral trends, and new features.

Content Strategy & Planning

• Collaborate with the Marketing, E-Commerce, Social Media, and Creative teams to develop content strategies and monthly/weekly content calendars.
• Translate marketing campaigns, product launches, promotions, and business objectives into engaging video concepts.
• Conduct research on trending topics, viral formats, competitors, influencers, and relevant industry content.
• Continuously develop fresh and innovative content ideas that strengthen the company's digital presence.
• Balance trend-based content with evergreen and brand-focused content.

Team Leadership & Mentoring

• Lead, supervise, and mentor junior content creators and video production staff.
• Provide creative direction, technical guidance, and constructive feedback to improve team output.
• Delegate production and editing tasks based on team members strengths and capabilities.
• Establish quality standards and efficient workflows for content creation.
• Monitor team performance, deadlines, and deliverables.

Performance Monitoring & Analytics

• Monitor video performance using key metrics such as views, reach, watch time, retention rate, engagement rate, shares, saves, clicks, conversions, and sales contribution.
• Analyze content performance and identify trends, opportunities, and areas for improvement.
• Provide actionable recommendations to improve content quality, audience growth, engagement, and conversion.
• Conduct regular reviews of high-performing and underperforming content.
• Monitor competitor content and identify strategies that may be adapted to strengthen the company's content performance.

Brand Management

• Ensure all video content consistently reflects the company's brand identity, messaging, tone, visual standards, and positioning.
• Maintain consistency in branding, graphics, typography, audio, and overall visual presentation.
• Ensure content remains creative and trend-relevant while adhering to established brand guidelines.
• Review content for accuracy, appropriateness, and alignment with company standards before publication.

Qualifications

• At least 2–5 years of professional experience in video production, content creation, video editing, social media, or digital marketing.
• Proven experience producing short-form video content for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• Experience leading or mentoring a creative/content production team is highly preferred.
• Experience working with consumer brands, retail, e-commerce, or lifestyle brands is an advantage.
• Strong storytelling, creative direction, and visual communication skills.
• Strong knowledge of current social media trends, viral content formats, hooks, and engagement strategies.
• Strong organizational, project management, communication, and problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or equivalent.
• Experience using Canva, Adobe Photoshop, Adobe Illustrator, or similar graphic design tools is an advantage.
• Knowledge of Adobe After Effects or other motion graphics/animation software is preferred.
• Experience operating DSLR/mirrorless cameras, smartphones, lighting equipment, microphones, gimbals, tripods, and other video production equipment.
• Strong understanding of lighting, audio recording, framing, composition, camera angles, and basic cinematography.
• Bachelor's degree in Film, Multimedia Arts, Media Production, Communications, Marketing, Digital Media, or a related field is preferred.
• Equivalent professional experience, portfolio, and demonstrated technical expertise may be considered.
• Amenable to work onsite from Monday to Friday at Cubao, Quezon City.