Job Overview
Philippines is a key growth driver for D-Com contributing to the overall Asia MARS Snacking digital commerce ambition. This role is responsible in managing the current & new digital channels of commerce in Philippines, with the goal of creating impactful initiatives based on strategies set for the channel. The role partners and works cross functionally, playing a key collaboration role with multiple teams like Local Market Unit teams, Asia D-Com Team, Global D-Com teams, Distributors and Agencies.
Job Responsibilities
The PH D-COM Lead defines and allocates the right resources and investments to deliver our growth ambition of Mars Snacking Asia D-COM. Through a collaborative approach, the person will support, educate and guides the overall D-Com agenda across different stakeholders in PH Market.
Business Delivery:
- Achieve the Net Sales & Net Profit as aligned in line with long term ambition of quality growth in the market
- Ownership of Trade & Advertising budget to ensure the spends are in line with aligned phasing and to drive the growth ambition
Distributor/Enabler Management:
- Manage the relationship with e-Distributor & 3PL/4PL to align to common goals and ensure achievement of D-COM growth agenda
- Review the service levels periodically to ensure best in class experience for shoppers on D-COM platforms
Customer Development:
- Define & drive the customer strategy of the Mars Snacking D-COM business in view of the competition, trends & complexity of the sub-channels.
- Define the online go-to-market & category growth strategy with key customers collaborating across pillars and stakeholders including creation of JBPs, QTTs, Ways-of working with omnichannel players, pure players & social channels.
Category Leadership:
- Drive category leadership in line with our Global Category Strategy and drive the same with the local customers for long term growth
- Drive T&L with key customers and other brands to drive activations that bring in new consumers/shoppers for the category online
Governance:
- Working together with the Asia D-Com team & the cross functional team within PH market to align our sales and marketing strategy.
- Be accountable for the consistency of MW brand's online execution, as well as our omni channel operating principles deployment
Pricing and Trade Terms:
- Define our pricing and trade terms strategy, to support our growth ambition. Align with the Regional approach, especially for Regional SEA e-commerce KAs (Lazada, Shopee & Foodpanda)
Reporting and information sharing:
- Participate to best practices sharing with peers, Regional/Global teams.
- In charge of the data collection, with regular business reviews with Mars Snacking Asia LT / Local PH LT.
- Work closely with Data & Analytics manager to drive the execution of ODDA and be the champion of Data Driven decision making
- Build T&L reports to be shared at the Regional/Global level and locally for Management Team.
Job Qualifications
- Bachelor's degree or equivalent in business
- 5+ years experience in sales, ecommerce, KA management
- Strong understanding of e-commerce / digital
- Experience in working with online marketplaces such as Lazada, Shopee, etc.
- Experience in building & managing online business through shop inshop in marketplaces, retail,com or direct store (.com) will be strongly preferred
- Deep understanding and management of all e-Commerce metrics
- Expertise in both strategy & plan development, as well as execution of demand generation, merchandising and marketing programs to drive online business growth
- Ability to navigate complex situations managing multiple activities simultaneously.
- Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with key decision makers which drive mutual growth.
- Demonstrated ability to think creatively, challenge the status quo with a can-do attitude and adopt a continuous improvement mindset to identify opportunities for enhancement.
- Commercially astute and proven business judgement with an understanding of the commercial impact of one's own decision-making
- Experience in areas such as (but not exclusive to): Ecommerce, Sales, Consumer and Customer Marketing, Shopper Insights, Distributor Management, Key Account Management
