The Digital Channel Officer is responsible to support the Marketing Manager for planning and delivery of CRM & WIFI strategies across SM Supermalls to drive customer loyalty, mall revenue and foot traffic.
DUTIES & RESPONSIBILITIES
- Customer Relationship Management
- Direct marketing electronic marketing (EDM)
- Direct marketing sms & viber
- Digital performance measurement & optimization
- SM Free Wifi
- 3-day sale e-raffle automation
- Cost recovery
- Administrative
EXPERIENCE & EDUCATIONAL REQUIREMENTS
- With at least 3 years of related work experience in direct marketing environment, including acquisition and retention marketing
- Graduate of 4 years bachelor's degree
- Required skills / knowledge: knowledgeable in using CRM, reporting tools, and marketing automation platforms; knowledge of online marketing methods and best practices; an ability to manage marketing projects from ideation to implementation; strong communication skills along with a customer-oriented attitude
WORK LOCATION
- Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.
