Digital Analyst

About Stratworks: For over 27 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of geeks and rebels thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences lives.

We're looking for a Digital Analyst who is passionate about turning data into actionable insights. This role will analyze digital marketing performance across social media, paid media, websites, and e-commerce channels to help improve campaign results and support data-driven decisions.

The Digital Analyst monitors and analyzes digital marketing performance across platforms to generate actionable insights and recommendations. This role develops reports and dashboards, tracks KPIs, supports SEO and AI search analytics, and helps optimize campaigns, content, and brand visibility through data driven decision making.

As part of the role, you'll also explore AI-powered tools, AI optimization, and OmniSearch to help brands improve their visibility across search engines, AI platforms, and social search. You'll identify trends, automate reporting where possible, and provide insights that help teams make smarter marketing decisions.

Data Analysis & Reporting

• Collect, organize, and analyze digital marketing data from multiple platforms.
• Create weekly, monthly, and campaign performance reports.
• Build dashboards that provide clear visibility into KPIs.
• Monitor campaign performance and identify trends, opportunities, and risks.
• Ensure accuracy and consistency of all reported data.

Performance Insights

• Generate actionable insights and recommendations based on campaign performance.
• Analyze customer behavior, audience segments, and content performance.
• Identify winning content formats, audience trends, and platform opportunities.
• Conduct competitor and industry benchmarking.
• Basic knowledge of SEO tools such as Google Search Console, Ahrefs, SEMrush, Google Keyword Planner, and Google Trends is an advantage.

SEO & Search Analytics

• Monitor and analyze SEO performance, including keyword rankings, organic traffic, and search visibility.
• Identify opportunities to improve website performance through SEO and AI search optimization.
• Support keyword research and competitor analysis to inform content and digital marketing strategies.
• Understand how SEO, AI search, and OmniSearch impact brand discoverability and recommend data-driven improvements.

AI Optimization & OmniSearch

• Monitor brand visibility across search engines, AI platforms, and social search (OmniSearch).
• Use AI tools to improve reporting, data analysis, and workflow efficiency.
• Identify opportunities for AI optimization to improve content discoverability and digital performance.
• Stay updated on AI and digital marketing trends, providing recommendations on how they can be applied to campaigns and reporting.
• Explore and test new AI tools that can enhance analytics, reporting, and performance insights.

Measurement & Tracking

• Monitor and validate campaign tracking, analytics, and KPIs across digital platforms.
• Work with the team to ensure accurate data collection and reporting.