Develop and manage paid media strategies across Google (Search, Display, Shopping, Performance Max) and Meta (Facebook & Instagram) to drive leads, sales, and ROI
Conduct in-depth keyword and audience research to inform campaign structures
Setup and manage conversion tracking and events across platforms (e.g., GA4, GTM, Meta Events Manager).
Write engaging, high-performing ad copy and creative briefs for visuals Analyse performance data and implement optimisations to exceed KPIs
Create and present detailed performance reports with insights and recommendations Manage ad accounts for a portfolio of agency clients across multiple industries Manage Microsoft ads campaigns (desirable)
Make recommendations to create high-converting landing pages.
Stay across the latest trends, updates, and best practices in the paid media landscape
About YouYou care deeply about delivering quality work and meaningful results
Have a minimum 4 years experience with Google Ads campaigns ((Search, Display, Shopping, Performance Max), minimum 2+ years experience running Meta Ads campaigns across various objectives (Conversions, Lead Gen, Awareness)
Proven experience managing large ad accounts with significant monthly budgets
Strong English communication and writing skills
Ideally experienced in eCommerce and lead generation campaigns
Confident using tools like Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio A self-starter with a passion for optimisation, testing, and scaling campaigns
