Digital Advertising Coordinator - Iloilo

What you should bring:

. A solid understanding, experience, and success with paid owned and earned digital media on LinkedIn, Google, etc.

. Google Analytics and other digital marketing and media analytics are reporting expertise.

. Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate digital marketing conversion objectives.

What you'll be doing:

. Define, plan, execute and continually optimize digital marketing strategies to meet project needs, objectives, goals, and KPIs. This includes writing ad copy, creating ads and landing pages, and managing ad campaigns.

. Collaborate with the web developer to implement tracking pixels, cookies, and other relevant technologies.

. Manage the following channels and tactics: SEM/PPC, display ads, retargeting, paid social, content syndication, ABM/IP/cookie-based media, landing pages, native ads, etc.

. Partner, collaborate and communicate digital marketing plans, status updates, and campaign performance results and insights with marketing and sales teams.

. Report on advertising performance metrics and ROI across platforms to assess campaigns and continually optimize them.

. Other tasks that are assigned by the supervisor or CEO

Minimum Qualifications:

. College Level / College Graduate with Relevant B2B social digital advertising marketing experience

. Great verbal and written communication skills

. Proficiency in social media management platforms and analytics

Digital MediaLinkedInMetricsGoogle AnalyticsAnalyticsCampaignsDigital MarketingAdvertisingWritingreportingMarketingSales