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Responsibility
Channel Ownership and Strategy
Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiencies
Define channel strategy per campaign objective including but not limited to audience strategy and content strategy
Responsible for aligning ad specs and analytics requirements with internal stakeholders
Media Buying, Reporting and Optimizations
Execute media buying, implementing best practices and learnings Ensure proper measurement and conversion tracking are implemented Provide data driven insights and lead optimizations
Prepare reports based on agreed cadence, structure and granularity Ensure compliance with internal and external mandatories
Industry Knowledge
• Keep up to date on channel and industry trends and updates
Job ID: 152375857