Digital Ads Operator

Job Profile: Digital Ad Operations Specialist (AdOps / Trafficker)

Role Overview

We are hiring a specialist who will be responsible for the end-to-end setup, execution,

monitoring, reporting and optimization of paid campaigns. The functional will be operational and

be more than a media buyer but not necessarily a social media strategist.

This person should be able to:

● launch campaigns correctly and on time

● maintain tracking, naming conventions, budgets, audiences, and QA

● monitor performance daily and catch problems early

● optimize toward lead quality and downstream conversion, not vanity metrics

● produce clean reporting with actual insights

● work inside constraints without making excuses

Core Competencies:

1. Platform execution

• Meta Ads Manager fluency
• Can operate campaigns independently
• Campaign setup, ad sets, ads, budgets, attribution windows
• Pixel/CAPI familiarity
• UTMs, naming conventions, QA process

2. Analytical judgment

• can isolate root cause logically
• knows what metrics matter at each funnel stage
• can diagnose whether a problem is creative, audience, offer, landing page, CRM follow-up, or tracking
• can distinguish signal from noise

3. Optimization discipline

• data-based intervention
• optimizes to revenue/CAC quality
• budget pacing
• testing methodology
• learning phase awareness
• bid/budget changes without destabilizing performance
• knows when not to touch campaigns

4. Operational rigor

• systematic and catches edge cases
• concise, decision-oriented documentation
• change logs
• reporting hygiene
• catches broken links, disapproved ads, bad audience overlap, spend spikes

5. Business context

• proactive, catches issues before escalation
• understands that client cares about:

■ qualified leads

■ booked calls

■ new members

■ CAC

■ cash collected

■ payback

Core Responsibilities

1. Campaign Execution & Trafficking

● Set up social media campaigns (e.g. Meta Ads Manager)

● Implement:

○ Naming conventions

○ UTMs

○ Pixel / CAPI tracking

○ Perform full QA before launch

● Ensure correct:

○ Audience targeting

○ Budget allocation

○ Attribution settings

2. Monitoring & Optimization

● Daily checks on:

○ Spend pacing

○ Disapprovals

○ Tracking issues

● Identify performance changes early

● Optimize based on funnel diagnostics, not guesswork:

○ CTR, CPC → top funnel

○ CPL → mid funnel

○ Qualified leads, CAC → bottom funnel

3. Reporting & Insights

● Produce weekly reports including:

○ Spend, CTR, CPC, CPL

○ Qualified leads, booked calls

○ CAC, revenue (if available)

● Highlight:

○ What changed

○ Why it changed

○ What to do next

4. Operational Discipline

● Maintain:

○ Change logs

○ Documentation

○ QA checklists

● Catch issues proactively:

○ Broken links

○ Pixel errors

○ Audience overlap

○ Spend spikes

5. Cross-Functional Coordination

● Work with:

○ Creative team (for iterations)

○ Landing page team

○ Sales / CRM team

● Ensure feedback loop on:

○ Lead quality

○ Conversion outcomes

Ideal Candidate Profile

● Must-Have:

● 2–5+ years hands-on Meta Ads execution

● Experience managing campaigns end-to-end

● Comfortable owning:

○ Setup

○ QA

○ Monitoring

○ Reporting

● Strong Plus:

● Experience with CRM integration (HubSpot, GoHighLevel, etc.)

● Experience optimizing for lead quality, not just volume

● Familiar with performance marketing funnels

Red Flags (Auto-Reject Signals)

● obsessed with cheap CPL but ignores booked calls, sales, or CAC

● cannot explain attribution limitations

● treats Meta recommendations as gospel

● no QA checklist

● no understanding of CRM feedback loop

● vague on what they actually did

● thinks every drop in performance means new creatives

● cannot talk about signal quality or sample size

• ● defensive when discussing mistakes