Digital Ad Ops Specialist

Job Description

The Ad Operations Specialist plays a key role in the success of digital advertising campaigns by overseeing campaign setups, execution, monitoring, and reporting. This position works closely with client servicing teams and directly with clients on special accounts to ensure campaigns meet desired outcomes. Responsibilities include troubleshooting issues, optimizing campaigns based on data insights, and maintaining quality assurance standards.

Overview of the role

1) Campaign Setup and Trafficking

• Set up and manage digital advertising campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads manager, Google Ad Manager, Dv360, Teads, CM360, IAS, DoubleVerify etc.).
• Implement, test, and troubleshoot tracking pixels, creative tags, and other campaign elements to ensure proper functionality.

2) Campaign Monitoring and Optimization

• Monitor campaign performance, analyze data, and make adjustments to optimize results in real-time.
• Identify and troubleshoot any delivery issues, working proactively to minimize downtime.
• Ensure campaigns meet client goals and KPIs through data-driven insights and optimizations.

3) Reporting and Analysis

• Generate regular performance reports and provide actionable insights to improve future campaigns.
• Weekly, Monthly, Mid-campaign report
• Compile end-of-campaign wrap-up reports to summarize key takeaways and recommendations.

4) Collaboration and Communication

• Communicate with client servicing team and clients when necessary to provide updates and insights into campaign performance.
• Stay current with industry trends, new ad formats, and platform updates to provide thought leadership and guidance.

5) Compliance and Quality Assurance

• Ensure all ads meet industry standards and platform policies, maintain compliance and protect client reputation.
• Conduct regular QA to prevent delivery errors, such as checking for broken links, incorrect targeting, or misaligned budgets.

Job Qualifications

If you're a detail-oriented, data-driven professional passionate about digital advertising and campaign optimization, we'd love to have you join our team as an Ad Operations Specialist!

• A bachelor's degree holder in Marketing, Advertising, Communications
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and clients.