Description: Project Manager Brand Launch & Account Execution

Project Manager – Brand Launch & Account Execution

Position Summary

We are seeking a highly organized, proactive, and detail-oriented Project Manager

to own the end-to-end launch process for new brands and products. This critical role

ensures that once a brand/product is authorized, the follow up and execution are

flawless. You will serve as the central coordinator and accountability driver across

Sales, Operations, Supply Chain, and Account Management to guarantee timely

setup, PO issuance, delivery, and shelf execution — while also supporting

post-launch activities such as promotions and ongoing account health.

This is a high-impact position that directly protects revenue, improves customer

(retailer and brand) satisfaction, and reduces internal friction. The ideal candidate

thrives in a fast-paced environment, loves driving accountability, and excels at using

tools like spreadsheets and trackers to keep complex, multi-stakeholder projects on

schedule.

Key Responsibilities

● Own and maintain the Brand Launch Tracker for all active and upcoming

accounts.

● Manage the full launch lifecycle: from verbal authorization → vendor setup

(ESN, documentation, item setup) → PO generation → freight coordination →

on-shelf execution.

● Conduct daily/regular check-ins with internal stakeholders (Supply Chain,

Operations, Sales, Brand Management) to surface risks early and drive

resolution.

● Act as the bridge between Sales/Brand Management and Operations —

proactively flagging delays, missing information, or bottlenecks and escalating

when necessary.

● Back-schedule all launch milestones and maintain visibility on critical path

items.

● Coordinate post-launch activities including new item forms, promotions, and

ongoing account management requirements.

● Challenge and support team members to hit deadlines and improve

processes.

● Provide regular visibility to leadership on launch status, risks, and wins.

● Help train and support new team members on launch processes as the

company scales.

● Identify and recommend process improvements to reduce launch timelines

and prevent future delays.

● Manage additional company projects as needed/directed

Qualifications & Experience

● Project Management Experience: 2+ years managing cross-functional

projects (formal PM training or certification a plus).

● Strong proficiency with Excel and spreadsheet-based tracking systems

(formulas, filters, conditional formatting, back-scheduling).

● Excellent organizational skills and attention to detail.

● Ability to communicate clearly and professionally with multiple departments

and external partners.

● Demonstrated ability to drive accountability without direct authority (carry a

big stick mentality).

● Understanding of critical path methodology, task dependencies, and

milestone management.

● Experience in CPG, food & beverage, retail, supply chain, or account

management is highly preferred.

● Self-starter who is comfortable working in a growing company with evolving

processes.

Ideal Candidate Traits

● Proactive problem-solver who naturally identifies risks before they become

issues.

● Persistent and comfortable pinging colleagues to keep momentum.

● Process-oriented with a continuous improvement mindset.

● High integrity and trustworthiness — this role carries significant authority on

behalf of leadership.

What We Offer

● Opportunity to build and own a critical company-wide function.

● Direct impact on revenue and customer satisfaction.

● Collaborative executive team environment.

● Growth potential as the company scales.