Develop and implement comprehensive marketing strategies to create awareness of the company's retail products, including promotions, advertising campaigns, and in-store displays.
Collaborate with the sales team to align marketing strategies with sales objectives and targets, ensuring a cohesive approach to market penetration and revenue growth.
Analyze market trends and consumer behavior to identify opportunities for product launches, expansions, and enhancements, tailoring marketing efforts to meet customer demands.
Manage the retail marketing budget, allocating resources efficiently to various campaigns and initiatives to maximize return on investment.
Oversee the design and production of marketing materials, such as flyers, posters, and digital content, ensuring they align with brand guidelines and messaging.
Coordinate with external agencies and vendors for the execution of marketing campaigns, including negotiation of contracts and monitoring of campaign performance.
Plan and execute promotional events and in-store activities to engage customers, increase foot traffic, and enhance the shopping experience.
Monitor competitor activities and marketing strategies, adapting approaches as necessary to maintain competitive advantage and market share
