Title: Delivery and Loyalty Marketing Senior Manager
Jollibee Group's
Delivery & Loyalty Marketing Senior Manager is responsible for the following:
Loyalty Programs
- Has worked on or managed customer loyalty initiatives such as rewards systems, point-based programs, or membership tiers.
- Understands how to drive customer retention and engagement through personalized offers, incentives, and data-driven strategies.
- Nice to have: Background in CRM systems for managing customer data and campaign performance.
Delivery Operations
- Familiar with food or product delivery platforms, logistics coordination, and service-level management.
- Experience in optimizing delivery processes, managing third-party delivery partners, or integrating delivery systems into company platforms.
Company App And Website
- Has contributed to the development, enhancement, or management of a company's mobile app and website.
- Understands user experience (UX), customer journey mapping, and digital touchpoints that drive engagement and conversion.
Aggregators
- Experience working with third-party platforms such as GrabFood, Foodpanda, Lazada, Shopee, etc.
- Skilled in managing listings, promotions, and performance metrics on these platforms, and aligning aggregator strategies with company goals.
Job Qualifications
Must have a Bachelor's Degree in Business Administration, Marketing or any related course.- Post-graduate degree is an advantage.
- Must have at least 8-10 years of experience in digital marketing, customer engagement, or related fields.
- Must have an experience in developing and launching an advertising or integrated marketing campaign, e-commerce and new toy concept launches.
- Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite per week)
Preferred Skills & Experience
- Strong background in Loyalty Program Management and CRM.
- Exposure to SOK, aggregators, and digital touchpoints.
- Experience working in-house (corporate setting) is preferred.
- Proven leadership experience in cross-functional or strategic roles
Jollibee Foods Corporation is the hiring entity for this requisition.
